Unders4men review for CM Commerce: Email Marketing

Dec. 10, 2015

I have been using Receiptful since I opened my store. I started with a way to change the default receipts from Shopify because I just didn't like how they looked. Receiptful had a tool that looked great, and worked well and best of all it was FREE! At the time, I had not even sold a single item, so free was good for me. As I began advertising and selling products to customers, Receiptful sent beautiful receipts to my customers with discount codes to entice them to come back with in two weeks (this has never worked for me). With every receipt was also the ability for the customer to provide feedback in a very simple way. They click a green Happy face, or Red sad face. After they click a face, they can provide feedback. We quickly found that although to this day a customer has not used a coupon they mostly provide feedback which has been even more valuable! As we began to grow in website traffic Receiptful added a new feature that helped with Cross-Sells. This was a lacking feature in Shopify, and I was looking for a way to try to convert the 1,000 visitors to my site. I had to upgrade my account to a non-free account to give it a try... So I did... I upgraded my account and updated my liquid files... Within a few hours I got an email from Receiptful telling me I made money! WHAT THE HECK!? :) :) I logged in and found that someone actually bought something from me!!! And they bought it because they saw that product based on the suggestion from Receiptful. After that, more and more started to come in... It worked like a charm! They didn't stop there though. A few weeks later they added a new feature that follow's up with your customers... I was using an external CRM tool to complete this, at another cost of $19.99 a month. I was able to cancel that subscription and use Receiptfuls built in tool. It was a feature I can use with my current cost, and it started to unify the email look and feel that my customers received. Next they added Notification Templates, and although this may not seem like a major feature, to me it changed our business. I did not like how my Account Creation emails looked one way, my invoices looked another, and my follow ups looked like my invoices... When this feature came out, they provided a way to very easily build email templates that you can replace in Shopify. This feature makes EVERY email you send to your customer look the same, in the same format and very easily! When this feature came out, we had a meeting and decided to modify all of our communications. We used this tool to build our emails, and we have seen a response rate of 80% on our emails. Now this is because of the email content, but we would not have been able to so quickly put our strategy in place with this incredible tool. Next they added Cart Abandonment... This is a MUST have! I was using another app on Shopify for this.. but the email templates looked different than the other emails I was sending. This app was another 19.99 and Receiptful has it built in! I configured the abandon cart, and within two days I had a recovery! The customer service is superb. So great that I didn't even have to call them. When I signed up for my pay account, I selected the wrong plan which would have cost me double... Reciptful sent ME an email telling me they suggested I lower my plan based on my sales... I save money, and they get an A+ in my book I rely on Receiptful every day with every order and I will continue to as my business grows and expands. I cannot wait to see what the next set of features they come out with, I'm sure they will be superb. I recommend this app to every store out there.