Conjura: Profit Analytics

We’ve been using Conjura for eight months and initially had a great experience. Over the last three months, however, we uncovered serious errors in its financial reporting. It was counting Amazon orders we hadn’t fulfilled as sales—making our revenue and profit look substantially higher than they actually were. Conjura confirmed the problem. After weeks of chasing, they declined to correct the historical figures, citing a lack of engineering capacity, and provided no date for a permanent fix. The response felt like we’d requested a change of button colour, rather than flagged seriously misleading financial information. This has rendered the software useless for our purpose: reliably tracking overall sales and profitability. We previously recommended Conjura. Based on how this has been handled, we no longer can.

Conjura has made a real difference in how we work with data as a team. Having all key metrics easily accessible for everyone helps us make faster, better-informed commercial choices. It’s also streamlined our reporting process, no more digging through multiple sources to get the numbers we need. Overall, Conjura gives us a clear, shared view of performance and supports more confident decision-making across departments.

Excellent customer support, especially during setup. Jim was very helpful with creating the reports we need and talking us through all the different features, passing back any feature requests back to the product team to potentially build in the future. Would recommend!

Game-changing reporting clarity for Shopify Conjura’s Profit Analysis Reporting app is exactly what we needed. It gives you real visibility into profitability—way beyond Shopify’s standard reporting. It shows clear daily profit tracking, so there’s no more spreadsheets or guesswork. It pulls in all the key cost data—product costs, shipping, ad spend, transaction fees and more—so you can see exactly where your margins sit. You can customise views to drill down by product, channel or customer cohort, and the dashboard is snappy, intuitive and fast to use. Support has also been spot on—quick replies and helpful advice during setup. If you want to make smarter decisions based on actual profit, this app is a must.

Conjura has been a game changer for us. It's allowed us far more efficiency in what products we should be focusing our ad spend on. We're keen to ensure we're showing product that has high profitability but also acquires high value customers; Conjura allows us to see this and rather than the scatter gun approach of showing everything we have, it's really helped to give us the actionable insight we needed to focus our ad spend on the right products and right channels. Often apps like this just list of data point after data point, but what I love and appreciate about Conjura (being a very small team) is that it summarises what actions we need to take. It allows us to really view what channels are performing best for us too which in the world of murky attribution is really helpful to see. The whole look and feel of the app is super easy to navigate, meaning you're spending less time wading through the data and more time formulating an action plan.