Chief Pale Horse review for CPB ‑ Custom Product Builder

March 27, 2021

First and foremost, I would like to address some of the reviews that disparage this app for being complicated and difficult to learn. The developers have posted DOZENS of step-by-step articles (buildateam.zendesk.com) that address almost anything that could arise while learning how to navigate the interface. There is always going to be a learning curve that ONLY trial and error will teach. But, for what this app is capable of, it is well worth the investment in time. At least for us, the cost of the app and the amount of time spent learning it has resulted in far less time on things that either don't work, or don't accomplish our goals. After two years of refining graphics for our Shopify Store (still under construction), We were convinced that our only choice for product page presentation was going to be to render the tens of thousands of possibilities for customizing our products ourselves, and split them into several categories and collections. Luckily for us, we spent most of that time on layered graphics illustrations, that can now be used to allow the customer to choose their own opinions, thanks to Custom Product Builder. Something we have always wanted to be able to do. This app has simplified our website development to the point where we are finally seeing the light at the end of the tunnel ! We couldn't give it a higher recommendation....