MLE Technologies review for Data Feed Watch Shopping Feeds

Jan. 4, 2021

OK - so anyone new to Shopify will discover that passing the correct data to Google Merchant, facebook etc, is quite tricky! What's more, to do good listing on these external sales channels means you'll probably have to extend your data fields beyond the ones offered out of the box from Shopify using custom fields. You then have to figure out how to map, combine, reuse and re-express this data for different sales channel feeds. Be sure, there is no simple plug-n-play API out there to make all this work seamlessly across each channel. So here's what I love about DatafeedWatch: - Standard and custom data fields are pulled in seamlessly from Shopify. - Field mapping is very simple and intuitive. - Fields can be manipulated (combined, filtered, edited) with simple and complex multi-level logic functions. - Creating multiple dedicated feeds for different sales channels is made easier and faster with the possibility to copy repetitive rules from different feeds. - The software runs a check on your feed and provides a quality rating plus suggestions specific to different channel requirements. - Best of all - the platforms you're feeding into seem to "like" the feed. We've had very low error rates so far. Then there's the great support both in terms of initial set-up and follow up issues. I have had three support sessions helping with some data formatting - all solved within 5 mins over chat. What I will add is that DFW is primarily an XML-output feed software ideal for pushing marketing (product) data out to social platforms etc. We use DFW mainly for Google Merchant and Facebook. If you're looking for managing bi-directional data (e.g. for handling sales orders on Amazon - there are different specific full feature APIs/platforms for that). Thanks again DFW! Jon - MLEtec.com - Let's make life easier!