Datma Analytics

Been using Datma for a while, it’s become part of our weekly product routine. Super useful for understanding which collections perform well, how changes on the site impact conversion rate, and where sales trends are shifting. Much deeper and more actionable than the standard Shopify reports.

A great App 10/10

We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer. The Shopify integration is seamless, and the platform surfaces insights we used to spend hours trying to piece together manually. It’s enabled our team to understand customer behavior across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth. What really sets this tool apart, though, is the founder’s hands-on support. He’s incredibly responsive, receptive to feedback, and genuinely invested in helping us succeed. We’ve seen new features roll out at an impressive pace, with thoughtful updates that reflect real merchant needs. If you’re looking for a data tool that’s powerful, intuitive, and backed by a team that truly cares—this is it.

Amazing insightful data with an easy navigation to find nuggets of information

Great app to get data from your store and apply to your marketing efficiency. For example, we narrowed down products that weren't selling, tagged them and then removed them from our google marketplace ads so we do not pay for inefficient advertising. We were able to also delist certain products from our site we didnt realize were costing us money to advertise. The support for the app was great as well, came and helped exactly when I needed it. Thank you!

This is a great great app. Superb customer service and one of the very few apps that provides the full picture of your data. Highly recommend.

So when I first installed this app, I didnt think to much of it. Many Shopify analytics apps claim to be the holy grail of data analysis. But with Datma I was positively supprised. I have been doing online marketing and CRO for about 15 years now and this might have been the best bang for buck I have seen with shopify in terms of data analysis so far. Verticals are deep, conversion rate per product page, segment against UTM's, and sooo much more. If you are looking for more in depth data on sales, marketing channels and customer behavior I would highly recommend installing this app. Look and feel is basic, but the data is really really good. 5/5 easily.

This is hands down the best reporting app we've tested. And we've tested a few. It's also the only app that shows what products are viewed the most including photo thumbnail of the products. It's a golden feature when you have several thousand products in stock. Also amazing customer support with live chat function, no lengthy wait for answers. Absolutely stellar app, that we will add to our other stores also. Thanks and keep up the good work!

Great product and really amazing support! So many insights and the people working there are so eager to help.

Very good analytics app. The developers are also constantly improving it, i find it very useful.

Very good app for all kinds of reports, even some you didn't think you might need. Combined with a great support team it's truly a great product.

funziona , è un poco friendly. ma funziona

Very detailed reports for those who want to go deep in analyzing their stores portfolio performance.

We have over 4000 products in our store and it's easy to lose sales if you cannot properly track them and don't know which products are performing poorly. Thankfully with this tool you can analyze each product and product category individually, filter it by vendor and see its performance through different time periods. Really useful!

Great! I am finally able to see some good insights on my products performance, collections and search keywords. Very easy, one click install with tracker for page events included, no Google Analytics needed. Recommend.