Fable Wholesale - Canada review for Datma.io ‑ Product Analytics

Aug. 1, 2025

We’ve been using this tool to power our customer cohort reporting and it’s been a game-changer. The Shopify integration is seamless, and the platform surfaces insights we used to spend hours trying to piece together manually. It’s enabled our team to understand customer behavior across cohorts with clarity and confidence—and it’s already informing smarter decisions in both retention and growth. What really sets this tool apart, though, is the founder’s hands-on support. He’s incredibly responsive, receptive to feedback, and genuinely invested in helping us succeed. We’ve seen new features roll out at an impressive pace, with thoughtful updates that reflect real merchant needs. If you’re looking for a data tool that’s powerful, intuitive, and backed by a team that truly cares—this is it.