ethos: Loyalty, Referrals, UGC for Shopify

ethos: Loyalty, Referrals, UGC

Community-led loyalty that turns members into repeat buyers.
Developer
ethos
Rating
5.0
Feedback
33
Reviews
Chart
#2,407
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews for the Ethos Shopify App are overwhelmingly positive, highlighting the app's ability to create a central hub for engaging with the community, rewarding early adopters, collecting and sharing authentic user-generated content, and offering a comprehensive loyalty platform for modern DTC brands. Users appreciate the seamless onboarding process, user-friendly interface, and hands-on support provided by the Ethos team. The app is praised for its flexibility, customization options, and the team's proactive approach in helping users strategize and implement effective loyalty programs. However, some users caution that the platform offers a wide range of features that require intentional design to avoid overcomplication.

Time spent using app
How long merchants keep the app installed.
Less than an hour 3%
Less than a day 0%
Less than a month 6%
Less than a year 85%
More than a year 0%
All reviews
5 / 5 Share
June 11, 2026

We recently switched to ethos after struggling with our loyalty program before, and the difference has been huge. Setup was quick and the platform is really easy to use. We especially love how simple it is to run contests, giveaways, and polls. It’s helped us engage with customers while learning more about them at the same time. In just two weeks we added 54 new members to the program. Maddie and the team were also amazing during setup and answered all of our questions quickly. Highly recommend!

Store Using app Total reviews Average rating
Fancii & Co. 8 5.0
5 / 5 Share
April 22, 2026

We are committed to being community-led but, like most start-ups, we have to balance budget or capacity restraints when it comes to hosting events. Ethos has helped bridge that gap by helping us connect with our community online. The biggest value we’ve seen so far: - a central hub to engage with our community - the ability to reward our early adopters for in their input and loyalty - the ability to collect, share and reward authentic ugc from people who actually love the product and what we're building - avoiding the hail mary approach of advertised discounts to attract new customers Also, Maddie and the team made onboarding a breeze - kudos!

Store Using app Total reviews Average rating
Hettas About 2 months 2 4.5
5 / 5 Share
March 18, 2026

Ethos is a great loyalty/rewards app and the onboarding experience is extremely smooth! The team behind the app is amazing as well and I highly recommend it.

Store Using app Total reviews Average rating
Vitamart.ca 2 minutes 1 5.0
5 / 5 Share
March 18, 2026

Ethos and the Ethos team has been incredible & super hands on and have made the process super seamless for the team and I. The UI is also really user friendly!

Store Using app Total reviews Average rating
Just Cakes Bakeshop 5 months 2 5.0
5 / 5 Share
March 17, 2026

Best loyalty platform we’ve used (and we’ve tried a few) We’ve tested multiple loyalty and referral apps over the years, and Ethos is the first one that actually feels like it was built for modern DTC brands. What stands out immediately is how complete the platform is. It’s not just points and referrals. You can run tiers, exclusive access, UGC, contests, and more all in one place. It replaced several tools for us, which simplified our stack and saved cost. Setup was straightforward, but the real differentiator is the team. Their onboarding and ongoing support is hands-on in a way you don’t typically get with Shopify apps. They’re proactive, responsive, and actually think with you on strategy, not just implementation. That alone makes a big difference. From a retention standpoint, it gives you way more flexibility to build something that actually matches your brand instead of a generic points program. The customization and ability to create a premium experience is a huge unlock. If I had to give one piece of feedback, it would be that like any robust platform, there’s a lot you can do. You need to be intentional about how you design your program so it doesn’t get overcomplicated. Overall, Ethos feels less like an app and more like a retention partner. If you’re serious about LTV and building a brand-driven loyalty experience, it’s a no-brainer.

Store Using app Total reviews Average rating
Couch Haus 6 months 8 5.0

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