ethos: Loyalty, Referrals, UGC

April 22, 2026

We are committed to being community-led but, like most start-ups, we have to balance budget or capacity restraints when it comes to hosting events. Ethos has helped bridge that gap by helping us connect with our community online. The biggest value we’ve seen so far: - a central hub to engage with our community - the ability to reward our early adopters for in their input and loyalty - the ability to collect, share and reward authentic ugc from people who actually love the product and what we're building - avoiding the hail mary approach of advertised discounts to attract new customers Also, Maddie and the team made onboarding a breeze - kudos!

March 18, 2026

Ethos is a great loyalty/rewards app and the onboarding experience is extremely smooth! The team behind the app is amazing as well and I highly recommend it.

March 18, 2026

Ethos and the Ethos team has been incredible & super hands on and have made the process super seamless for the team and I. The UI is also really user friendly!

March 17, 2026

Best loyalty platform we’ve used (and we’ve tried a few) We’ve tested multiple loyalty and referral apps over the years, and Ethos is the first one that actually feels like it was built for modern DTC brands. What stands out immediately is how complete the platform is. It’s not just points and referrals. You can run tiers, exclusive access, UGC, contests, and more all in one place. It replaced several tools for us, which simplified our stack and saved cost. Setup was straightforward, but the real differentiator is the team. Their onboarding and ongoing support is hands-on in a way you don’t typically get with Shopify apps. They’re proactive, responsive, and actually think with you on strategy, not just implementation. That alone makes a big difference. From a retention standpoint, it gives you way more flexibility to build something that actually matches your brand instead of a generic points program. The customization and ability to create a premium experience is a huge unlock. If I had to give one piece of feedback, it would be that like any robust platform, there’s a lot you can do. You need to be intentional about how you design your program so it doesn’t get overcomplicated. Overall, Ethos feels less like an app and more like a retention partner. If you’re serious about LTV and building a brand-driven loyalty experience, it’s a no-brainer.

March 4, 2026

Exactly what I needed in a loyalty app and then-some. The team at Ethos went above and beyond to get us up and running and continue to be great partners with their amazing customer support: