The Shops @ Go Your Own Way review for Simprosys Google Shopping Feed

June 7, 2021

This is a great all-around store-to-ad-platform product data feed. So far I've interfaced it from Shopify to Google Merchant Center (GMC) and from Shopify to Microsoft Merchant Center (MSMC). AFAIK, one can't (yet) do that directly from Shopify without an intermediary such as the SimproSys feed. I do have one suggestion for improvement: Some products qualify for MSMC but not for GMC because of differences in the de facto image compliance rules between these two platforms, for which MSMC may issue waivers but not GMC. Some vendors require their logo to be displayed on the main product image but GMC doesn't allow this. The current SimproSys solution is to submit (sync) all of your products from your Google Shopping collection in Shopify to both platforms, then quickly go through the process of excluding certain products from GMC within the SimproSys app. A much cleaner, set-and-forget solution from the user's point of view would be to allow the user to define a GMC-specific Shopify collection and an MSMC-specific Shopify collection. Then all of the products in each collection get periodically synced to their respective advertising platforms without extra urgent user effort that one could easily forget to do. Hope this helps!