Easy Tag ‑ GTM & Data Layer
Pre-built Data Layer for Google Tag Manager & 60+ tags
Rating
3.8
feedback
77
chart
#982
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
1%
-
Less than a day
13%
-
Less than a month
48%
-
Less than a year
31%
-
More than a year
5%
Reviews Summary
The reviews for this Shopify app are polarized, with some users expressing frustration and disappointment over the app's pricing model, particularly the shift from a one-time payment to a subscription-based model. Many users feel misled and scammed by the sudden change in pricing, leading to negative experiences and a sense of being blindsided. On the positive side, the app receives praise for its exceptional customer support, with users highlighting the dedicated assistance provided by Radi and the team. The support is described as going above and beyond, helping users set up the app correctly, troubleshoot compatibility issues, and ensure smooth operation. Overall, while the app's pricing strategy has caused dissatisfaction among some users, its strong customer support and functionality have garnered high praise from others.
Highlights
Review RSS Feed
All reviews
Nov. 28, 2025
I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back! I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription
July 8, 2025
Misleading Pricing – One-Time Payment Was a Scam I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount. It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.
We're truly sorry to hear you're unhappy with the pricing transition. When you purchased EasyTag in 2022, we offered a one-time payment option, which was valid and honored for over 18 months. During that time, you received full access to the app with no recurring charges. We’re proud we were able to offer that value. In 2024, Shopify introduced major changes to how ecommerce tracking works—particularly around Checkout Extensibility. These updates required us to completely rebuild core parts of the app to remain functional and compliant. To support this ongoing work and continue providing reliable service, we had to transition to a subscription model. This change wasn’t taken lightly, and we understand it may be frustrating—especially for long-time users. We reached out to affected customers during the transition and have always welcomed direct communication to help find fair solutions. We stand by the quality of our app and support, and we remain committed to transparency and fairness. If you're open to it, we’d be glad to continue this conversation privately and work toward a resolution.
July 3, 2025
I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.
We're truly sorry to hear that you're disappointed, and we appreciate you taking the time to share your feedback. We understand how frustrating it can be when pricing models change. Our shift to a subscription model was not a decision made lightly—it was necessary to ensure we can continue delivering a quality service, updates, improvements, and support in a sustainable way. That said, we completely understand your concern about fairness. We are currently exploring options to better support early adopters like you—whether through extra features, discounts, or other ways to recognize your loyalty and investment. Please reach out to us directly, so we can look into your situation specifically and do our best to make things right. Thank you again for your honest feedback—it helps us grow and improve.
May 15, 2025
Cannot recommend. Neither easy to use or intuitive to use. Wasted MONEY..
Hello there, Radi from Easy Tag here. Thanks for your feedback. You have used the app for 12 minutes only. I'm so sorry it didn't work for you. We'll be more than happy to help you out, if you change your mind. All the best!
April 22, 2025
Outstanding support – above and beyond! Radi didn’t just help me set up the Easy Tag app correctly — he went above and beyond by thoroughly investigating compatibility issues with other apps (like Consentmo) and addressing them over multiple sessions. He provided clear explanations, valuable insights, and stayed involved until everything worked exactly as expected. I’m extremely grateful for the time and dedication. This level of support is rare in the Shopify ecosystem. Highly recommended!
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