Easy Tag ‑ GTM & Data Layer
The reviews for this Shopify app are quite polarized, with a mix of 1-star and 5-star ratings. The negative reviews mainly focus on the app's pricing model, with users feeling misled by initially being promised a one-time payment but then being pushed into a subscription model. Some users expressed frustration at the lack of support and functionality issues. On the other hand, the positive reviews highlight the outstanding support provided by Radi and the team, praising their dedication, knowledge, and responsiveness. Users found the app to be a lifesaver for setting up Google Tag Manager and GA4, with many appreciating the convenience and ease of use.
Review RSS feed
The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages. It has one of the best customer support services we've found.
I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back! I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription
Misleading Pricing – One-Time Payment Was a Scam I purchased this app for a hefty one-time fee of $349, trusting the promise that it was a lifetime deal. Now the team has unilaterally shifted to a subscription model, completely going back on their word. This is deceptive and unethical—if I had known this was temporary, I would have never paid that amount. It feels like a bait-and-switch. No grandfathering, no courtesy notice—just a stealthy push into recurring fees. Shopify should look into this behavior. Absolutely do not recommend this app unless you’re okay with being blindsided down the line.
We're truly sorry to hear you're unhappy with the pricing transition. When you purchased EasyTag in 2022, we offered a one-time payment option, which was valid and honored for over 18 months. During that time, you received full access to the app with no recurring charges. We’re proud we were able to offer that value. In 2024, Shopify introduced major changes to how ecommerce tracking works—particularly around Checkout Extensibility. These updates required us to completely rebuild core parts of the app to remain functional and compliant. To support this ongoing work and continue providing reliable service, we had to transition to a subscription model. This change wasn’t taken lightly, and we understand it may be frustrating—especially for long-time users. We reached out to affected customers during the transition and have always welcomed direct communication to help find fair solutions. We stand by the quality of our app and support, and we remain committed to transparency and fairness. If you're open to it, we’d be glad to continue this conversation privately and work toward a resolution.
I initially purchased it because it was advertised as a one-off payment - which, by the way, was quite expensive. Now, they're shifting to a subscription model, and the new pricing is far from affordable. This sudden change feels misleading and unfair. I genuinely feel scammed. If I had known this was coming, I never would have made the purchase.
We're truly sorry to hear that you're disappointed, and we appreciate you taking the time to share your feedback. We understand how frustrating it can be when pricing models change. Our shift to a subscription model was not a decision made lightly—it was necessary to ensure we can continue delivering a quality service, updates, improvements, and support in a sustainable way. That said, we completely understand your concern about fairness. We are currently exploring options to better support early adopters like you—whether through extra features, discounts, or other ways to recognize your loyalty and investment. Please reach out to us directly, so we can look into your situation specifically and do our best to make things right. Thank you again for your honest feedback—it helps us grow and improve.
Cannot recommend. Neither easy to use or intuitive to use. Wasted MONEY..
Hello there, Radi from Easy Tag here. Thanks for your feedback. You have used the app for 12 minutes only. I'm so sorry it didn't work for you. We'll be more than happy to help you out, if you change your mind. All the best!
Sign up to receive AppNavigator updates
Find out when we add keyword-monitoring, review RSS feeds and more.