Azzuro Groves review for SC Loyalty Rewards

May 28, 2017

We have been using the Loyalty app for awhile now and have been able to increase our database markedly. However, this has been accomplished through asking customers who visit our physical store on Waiheke Island if they want to earn points from their in-store purchases and explain that they will also receive our regular fortnightly newsletters that contain recipes, news items, specials and health tips. Our online sales mostly come as a result of the specials we include in our newsletters. Our take-up isn't large but if we could increase the size of our database I feel we would increase the number of online orders. We have been going long enough for some customers to start redeeming points and I'm glad that's happening. The system handles it well and is flexible enough for us to add points manually for Waiheke instore purchases. I would like to get some help with promoting the Loyalty Program but I'm not sure how best to go about that. We have been trying to increase the %age of online orders so that we don't have such a reliance on our physical store and have launched the Bold Subscriptions program but the uptake has been disappointing. I believe we should have publicised that better than we did. On the whole I am impressed with the Loyalty app and have identified it as a key system for Azzuro.