Lulu Direct
Create, Sell and Ship books easily with the Lulu Direct...
Rating
3.1
feedback
42
chart
#910
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
2%
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Less than a day
2%
-
Less than a month
14%
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Less than a year
50%
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More than a year
29%
Reviews Summary
The reviews for the Lulu Direct Shopify App are mixed, with both positive and negative feedback from users. Positive aspects include the ease of working with Lulu directly on their website, the quality of the books produced, and the helpfulness of customer service representatives like Kristen and Tim. Users appreciate the seamless integration with Shopify and the ability to sell print-on-demand books. However, there are several recurring negative themes in the reviews. Users have reported issues with slow order processing and shipping times, glitches in the app, high costs compared to ordering directly from Lulu's website, and difficulties in editing books and setting up shipping options. Some users have also experienced delays in fulfillment and shipping, leading to customer dissatisfaction and negative impacts on their businesses.
Highlights
Review RSS Feed
All reviews
Jan. 20, 2026
Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you
Aug. 7, 2025
Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.
Thank you for taking the time to share your feedback. We understand your concerns and want to clarify a few points that may help. Because Lulu Direct is print-on-demand, every book is made to order. While this does take a little longer than bulk ordering and shipping books yourself, it also means no wasted inventory and a more sustainable process. Many sellers find that adding a short note to their checkout helps set the right expectations with their customers. For the phone number requirement, Shopify offers a simple setting to collect phone numbers at checkout automatically, which prevents the extra steps you mentioned. With payments, all transactions happen in two parts: your customer pays you, then you pay Lulu Direct. This second step can be automated, and we offer step-by-step guidance to make sure orders flow smoothly. Our support team is always here to help with setup questions like these. Please feel free to reach out to us anytime if you have questions or need assistance – we’ll be glad to help!
Aug. 13, 2024
They have fundamentally broken this App after the recent "update", by removing mapped shipping and not implementing an equal alternative. Essentially useless as a hands off print on demand service, where you now have to baby every single order to make sure the shipping method is correct, otherwise it defaults to a more expensive method and you lose money on the sale. Pre update this was a very useful service that ran perfect for many years.
We apologize for the inconvenience caused by the removal of shipment mapping. Unfortunately, this feature created issues with order fulfillment, which is why we had to retire it. Instead, orders are now automatically mapped to the lowest tracked shipping option. This simplifies setup, since you only need to manage a single rate. We do recognize that removing a feature can be disappointing, but this change has improved the overall experience for most users. That said, you can still display all of our available shipping options at checkout by using the Live Rates feature. Please note that this requires your Shopify account to support third-party carrier-calculated rates at checkout.
July 1, 2024
I am having the hardest time getting my products properly linked / set up through Lulu Direct. All of the instructional videos are out of date, so all the information and instructions that they are giving doesn't apply to this new format, making it a huge pain to set up. If you update your entire structure, you need to update your videos too. Otherwise, you are just leaving people in the dark, which doesn't make for very happy customers / users of your platform.
I sincerely apologize for the difficulty you had with our app shortly after it was updated. We have fully updated our videos and knowledge base articles to reflect the most recent version of our app. If you have any questions or need any support, please contact us.
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