Lulu Direct
Create, Sell and Ship books easily with the Lulu Direct...
Rating
3.1
feedback
44
chart
#892
Reviews Over Time
App Ranking
Time spent using app
-
Less than an hour
2%
-
Less than a day
2%
-
Less than a month
18%
-
Less than a year
48%
-
More than a year
27%
Reviews Summary
The reviews for the Lulu Shopify App are mixed, with both positive and negative aspects highlighted by users. Positive feedback includes praise for the quality of the printed books, excellent customer service, and ease of use when creating products. Users appreciate the responsiveness of the support staff and the seamless integration with Shopify. However, negative comments focus on issues such as slow order processing and shipping times, glitches in the app, high costs compared to ordering directly from Lulu's website, and difficulties in setting up and using the app effectively. Some users also mentioned problems with fulfillment, printing delays, and outdated instructional videos.
Highlights
Review RSS Feed
All reviews
March 19, 2026
I highly recommend the Lulu Direct app. The setup took just a few minutes, and now every order flows straight to Lulu for printing and fulfillment with zero manual work on my end. Print quality is consistently excellent, shipping is quick, and customers get tracking updates automatically. I’ve tried other POD services, but Lulu Direct is the only one that delivers the same high quality every time and ships reliably worldwide. If you’re a small publisher looking for a dependable fulfillment partner, Lulu is hands-down the best choice.
March 2, 2026
Lulu is a disaster. Their service and support is atrocious. I am trying to create a Book for publishing, have printed samples with other providers to Shopify so I can assess all quality, service and delivery times etc. The minute I requested help - You are sent on an AI loop, that keeps asking you to send the error message or to re-read their guides. You eventually raise a ticket and the support person asks the same thing. Attach a copy of the error message. (even after you begged in the ticket for them to access your account and assist) I am trying to build my store - and the amount of time I have wasted with Lulu is ridiculous.
We're sorry to hear about your experience and appreciate you sharing your feedback. We found your support ticket, and it sounds like the issue you experienced was related to publishing for global distribution, which is a different workflow from setting up to sell through Shopify with Lulu Direct. If you're setting up your Shopify store with Lulu Direct, our team would be happy to help you get everything running smoothly.
Jan. 20, 2026
Lulu has been incredibly helpful!! We thank them so much for their responsiveness with their support staff, ability to fix the issues, their patience and understanding were great. We received our first printed, full color books and they were outstanding quality! Thank you
Aug. 7, 2025
Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.
Thank you for taking the time to share your feedback. We understand your concerns and want to clarify a few points that may help. Because Lulu Direct is print-on-demand, every book is made to order. While this does take a little longer than bulk ordering and shipping books yourself, it also means no wasted inventory and a more sustainable process. Many sellers find that adding a short note to their checkout helps set the right expectations with their customers. For the phone number requirement, Shopify offers a simple setting to collect phone numbers at checkout automatically, which prevents the extra steps you mentioned. With payments, all transactions happen in two parts: your customer pays you, then you pay Lulu Direct. This second step can be automated, and we offer step-by-step guidance to make sure orders flow smoothly. Our support team is always here to help with setup questions like these. Please feel free to reach out to us anytime if you have questions or need assistance – we’ll be glad to help!
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