Bullseye Billiards review for Lulu Direct
Aug. 7, 2025
Lulu Direct is not feasible with their current setup, so I've switched to ordering in bulk and shipping out myself. First, Lulu takes almost a week to mark orders as fulfilled with the tracking info, so I've had to inform every customer of this fact. Second, if a customer does not enter their phone number, then Lulu Direct throws a fit and you have to add the phone number plus additional steps of updating the address and shipping info. If you require phone numbers for all orders, then maybe this won't be an issue. Third, sometimes there's an extra payment flow in Lulu Direct which I don't understand. Orders have been delayed because this was not obvious. I'm also switching back to shipping myself because I can bundle the books with other products and include promo material.
Thank you for taking the time to share your feedback. We understand your concerns and want to clarify a few points that may help. Because Lulu Direct is print-on-demand, every book is made to order. While this does take a little longer than bulk ordering and shipping books yourself, it also means no wasted inventory and a more sustainable process. Many sellers find that adding a short note to their checkout helps set the right expectations with their customers. For the phone number requirement, Shopify offers a simple setting to collect phone numbers at checkout automatically, which prevents the extra steps you mentioned. With payments, all transactions happen in two parts: your customer pays you, then you pay Lulu Direct. This second step can be automated, and we offer step-by-step guidance to make sure orders flow smoothly. Our support team is always here to help with setup questions like these. Please feel free to reach out to us anytime if you have questions or need assistance – we’ll be glad to help!
