Anthony Grima review for Lulu Direct
March 2, 2026
Lulu is a disaster. Their service and support is atrocious. I am trying to create a Book for publishing, have printed samples with other providers to Shopify so I can assess all quality, service and delivery times etc. The minute I requested help - You are sent on an AI loop, that keeps asking you to send the error message or to re-read their guides. You eventually raise a ticket and the support person asks the same thing. Attach a copy of the error message. (even after you begged in the ticket for them to access your account and assist) I am trying to build my store - and the amount of time I have wasted with Lulu is ridiculous.
We're sorry to hear about your experience and appreciate you sharing your feedback. We found your support ticket, and it sounds like the issue you experienced was related to publishing for global distribution, which is a different workflow from setting up to sell through Shopify with Lulu Direct. If you're setting up your Shopify store with Lulu Direct, our team would be happy to help you get everything running smoothly.
