BYOGUIDES review for Lulu Direct

Aug. 2, 2021

I'm a small (2 product) self publisher of natural history field guides (BYOGUIDES) who was badly burned a few years back by Shipwire. The combination of Shopify / Lulu has allowed me to relaunch my business without the hassle of warehousing and arbitrarily changing Shipwire policies. The Shopify / Lulu interface / model is not 'simple' to understand or navigate initially, especially if you are trying to distribute globally to small oceanic territories as well as the big ones (e.g. North America). So if you are not a web / developer type I would say you should find someone with solid Shopify store building experience before discovering the many rough edges. I would have rate the Lulu App 3 stars but for Lulu tech support haven been STELLAR and patient as we beat a path (together) to the solution I needed for my customers. I am seeing evidence of constant improvement in the APP but there are still numerous rough edges must navigated daily. For example: there are form field character limits in the Lulu world that are NOT surfaced to the customer in Shopify world. Consequently, orders constantly crash because there is one-too-many characters in a field. The SHOPIFY system doesn't tell you this so they need to discovered by manually checking the Lulu app after each order arrives and hand managed through by me and sometimes tech support. It's a hassle but it is getting better as time goes by.... I could go on esp. w.r.t. to having to manually set up multiple freight rates around for every country you MIGHT sell to - this was auto-magic with my previous solution. But the bottom line is that the system is viable and getting better and there is good support. But if your time is worth anything (or you want to go holidays and relax) make sure you partner with a developer with Shopify store building experience and focus on doing a bunch of test orders that mimic who, and where, your customers are - especially if they are outside the US and EU. Finally, Lulu printing itself, while efficient and of excellent quality does have format limitations. For example, a limited selection of paperweights such that everything feels like a coffee-table book when you might need something with more heft for practical purposes. Also, if you coil bind you can not get a straight run of pages and are forced to have a blank page at the front and back of you book. Otherwise great.