MAI: Insights & Attribution

I don’t see MAI as replacing our internal models, but it’s a strong external perspective. When both point in the same direction, we move faster. When they don’t, it forces better questions.

So far, the real value of MAI isn’t in the metrics themselves, but in how it guides decisions. It brings together signals from different channels and turns them into insights that are actually actionable. We’ve even started making it part of our weekly growth discussions.

As business owner, attribution has always felt like a black box. MAI makes it much more intuitive to understand what’s working and why. It doesn’t just show numbers, it helps you think through decisions. Still early for us, but the direction is very promising.