MailerLite Email Automation for Shopify

MailerLite Email Automation

Boost loyalty and sales with intuitive email marketing tools
Developer
MailerLite
Rating
2.4
Feedback
27
Reviews
Chart
#10,735
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

The reviews are sharply divided, but the dominant pattern is negative feedback about the Shopify integration and support. Many merchants report that the app fails to sync properly with customers, orders, tags, or product data, which breaks automations, segmentation, abandoned cart flows, and email campaigns. Several users say setup is glitchy or confusing, with server errors, missing settings, and basic features not working as expected. A recurring complaint is that support is slow, unhelpful, or unresponsive, with some reviewers waiting days or weeks for help and feeling stuck when issues prevent the app from functioning. On the positive side, the app is praised by some users for being easy enough to learn, offering good value for the price, and providing helpful support when it does respond. A few reviewers mention that the email builder and automations can work well, and that specific support agents were knowledgeable, patient, and responsive. Overall, the app seems capable of delivering a solid email marketing experience for some merchants, but the Shopify integration reliability and inconsistent customer service are major pain points that repeatedly undermine satisfaction.

Time spent using app
How long merchants keep the app installed.
Less than an hour 4%
Less than a day 7%
Less than a month 41%
Less than a year 44%
More than a year 4%
All reviews
1 / 5 Share
Sept. 16, 2025

The tags are not working properly. Automations not sending due to tags not working. I contacted support and have been waiting 3 weeks for a resolution.

Store Using app Total reviews Average rating
Treesnail Wellness About 1 year 6 4.3
5 / 5 Share
June 10, 2025

Store Using app Total reviews Average rating
Luxxuri 7 days 1 5.0
1 / 5 Share
March 29, 2025

Absolutely horrible. I wasted 2 weeks and got zero sales from my emails. This has never happened before in 13-years using various email platforms. Support is a total joke and even though I only used 1/4 of my email credits they refused to give me any kind of a refund.

Store Using app Total reviews Average rating
SkullJewellery About 1 month 3 2.3
Developer Reply

Thank you for sharing your feedback. We understand how frustrating it can be when results don’t meet expectations. We’ve been in touch privately to offer assistance and solutions for improving your deliverability, as it can be affected by many factors like sender reputation and engagement. Our team is always here to help, and we encourage you to reach out if you want to revisit the issue or explore additional ways we can support you.

3 / 5 Share
March 4, 2025

The plugin connects correctly. I do like Mailerlite the program. But this plugin lacks basic features such as importing and synchronizing tags. Without tags It's pretty difficult to categories the customers

Store Using app Total reviews Average rating
LUDOSATI About 15 hours 5 4.6
Developer Reply

Thanks for your feedback! We’re glad to hear that you like MailerLite overall, and we appreciate your thoughts on the plugin. We understand how important tags are for organizing your customers, and we’re constantly working to improve the integration. We’ll pass your feedback along to our team to make sure we’re addressing this soon. If you need help with anything else or have suggestions, feel free to reach out, we’re always here to help!

5 / 5 Share
Feb. 3, 2025

It took e a while to understand how to make things work, but I also don't really have much knowledge in this field. I started to use it this week, it seems easy enough to understand and follow along with stats. I was looking for a system to send e-mail newsletters and I think I finally managed to do it :)

Store Using app Total reviews Average rating
Loopyful Design 3 days 1 5.0
Developer Reply

That’s awesome to hear! Getting started with something new can take a little time, but we’re so happy you figured it out and got your newsletter up and running. It only gets easier from here! If you ever want to dive deeper, we have plenty of tutorials and MailerLite Academy courses to help you along the way. And of course, we’re always here if you need a hand. 😊

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