Water'n'Wine Truro review for Marsello: Omnichannel Loyalty

July 5, 2023

In some ways, Marsello is great, but I am regularly surprised by the absence of features that I would consider to be standard, especially given the hefty price tag that Marsello comes with. - There is no way to offer bonus loyalty points for the purchase of a specified product. Read that again. - The email campaign editor can't pull live data from Shopify. If you want to feature products in an email, you'll be spending a lot of time copy-pasting data from your Shopify store into Marsello. If you're coming from the native Shopify email tool, it'll feel like a significant downgrade. - Due to limitations in how Shopify performs discounts, something as simple as a reward that offers 100% off of a specified product is not possible. Instead, Marsello performs an order discount with a hard-coded value, which results in unexpected tax calculations and the need to revise discounts in Marsello whenever product prices change in Shopify. While this is largely a Shopify problem, Marsello has not kept up with the latest changes on Shopify's end, such as the option to combine discounts. Positives worth acknowledging: - Support is quick to respond to my requests (I am in GMT-3). - The default customer segments are useable and easy to understand. - Custom segmenting is intuitive. - Multi-site reporting is well-done.