Marsello: Loyalty, Email, SMS for Shopify

Marsello: Loyalty, Email, SMS

Grow your business through customer loyalty.
Developer
Marsello
Rating
4.4
Feedback
149
Reviews
Chart
#1,040
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

Marsello, a loyalty program app for Shopify, has received mixed reviews from users. Positive aspects highlighted include responsive customer service, easy usability, integrated email and SMS marketing, and improvements in features over time. Users appreciate the support team's prompt responses and willingness to help. The app's ability to boost revenue, manage loyalty programs, and engage customers effectively has been praised. However, negative reviews mention issues such as high pricing, poor customer support, unexpected price hikes, bugs in the system, and lack of refund policies. Some users felt that the app became unaffordable due to rate increases and changes in pricing structures, leading to dissatisfaction and a sense of being overcharged.

Time spent using app
How long merchants keep the app installed.
Less than an hour 2%
Less than a day 4%
Less than a month 15%
Less than a year 45%
More than a year 34%
All reviews
5 / 5 Share
Nov. 17, 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

Store Using app Total reviews Average rating
Via Artists Almost 3 years 5 5.0
Developer Reply

Thanks for the wonderful feedback! We truly appreciate your long-standing partnership and look forward to continuing to work together. - Roz, Vicky & the wider Marsello team.

1 / 5 Share
Dec. 16, 2024

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Store Using app Total reviews Average rating
Boutique 1780 Over 5 years 6 3.8
1 / 5 Share
March 21, 2025

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks. EDIT: The issue was escalated and the technical team took over. This are up and running now. EDIT: Now we are experiencing the same issue again and we are being ignored.

Store Using app Total reviews Average rating
Mr. Halal Burger 5 months 1 1.0
5 / 5 Share
Nov. 8, 2024

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

Store Using app Total reviews Average rating
CARDPOPUSA Over 2 years 1 5.0
Developer Reply

Thank you so much for the kind feedback! We’re glad you’re enjoying the app’s omnichannel capabilities too - feedback like this is a real kick for us. Martin & The Marsello Team

1 / 5 Share
Sept. 17, 2024

Caution: Unreliable Service and Unresponsive Support We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, Jason McLean, was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company.

Store Using app Total reviews Average rating
paintlab.ie 8 months 11 2.5

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