Marsello: Loyalty, Email, SMS for Shopify

Marsello: Loyalty, Email, SMS

Build customer loyalty with a points-based loyalty program.
Developer
Marsello
Rating
4.3
Feedback
154
Reviews
Chart
#3,463
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

Marsello, formerly known as COLLECT loyalty, has received a mix of positive and negative reviews from users. Positive aspects highlighted include the professionalism of the team, helpful account managers, prompt customer service, and the ease of use of the app. Users appreciate the loyalty rewards program, integrated email, SMS marketing, and the value for money compared to competitors. However, negative themes revolve around pricing issues, unresponsive support, sudden rate increases, lack of refunds, and technical glitches. Some users felt that the app became overpriced, especially for small businesses, and experienced difficulties with customer data access and service quality.

Time spent using app
How long merchants keep the app installed.
Less than an hour 2%
Less than a day 4%
Less than a month 16%
Less than a year 42%
More than a year 36%
All reviews
5 / 5 Share
Nov. 17, 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

Store Using app Total reviews Average rating
Via Artists Almost 3 years 5 5.0
Developer Reply

Thanks for the wonderful feedback! We truly appreciate your long-standing partnership and look forward to continuing to work together. - Roz, Vicky & the wider Marsello team.

1 / 5 Share
April 30, 2025

Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost. I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

Store Using app Total reviews Average rating
VAPEPUB 4 months 2 3.0
1 / 5 Share
Dec. 16, 2024

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Store Using app Total reviews Average rating
Boutique 1780 Over 5 years 6 3.8
1 / 5 Share
March 21, 2025

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks. EDIT: The issue was escalated and the technical team took over. This are up and running now. EDIT: Now we are experiencing the same issue again and we are being ignored.

Store Using app Total reviews Average rating
Mr. Halal Burger 5 months 1 1.0
5 / 5 Share
Nov. 8, 2024

Marsello has really improved and took into considerations our product requests. Martin does an excellent job communicating which is rare from other loyalty programs. The shopify integrations have improved. I highly recommend Marsello. We have tried every loyalty program on shopifys app store and they fit our needs best considering we lean heavier on in-store retail vs e-comm.

Store Using app Total reviews Average rating
CARDPOPUSA Over 2 years 1 5.0
Developer Reply

Thank you so much for the kind feedback! We’re glad you’re enjoying the app’s omnichannel capabilities too - feedback like this is a real kick for us. Martin & The Marsello Team

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