Marsello: Loyalty, Email, SMS for Shopify

Marsello: Loyalty, Email, SMS

Grow your business through customer loyalty.
Developer
Marsello
Rating
4.2
Feedback
162
Reviews
Chart
#1,018
Shopify
Reviews over time
New reviews per month across the app's lifetime.
App ranking
Overall position in the Shopify App Store.
Reviews summary

Marsello, a loyalty platform, has received mixed reviews from users. Positive aspects include excellent customer support, constant improvements, and the integration of email, SMS marketing, and loyalty rewards in one app. Users appreciate the responsiveness of the support team and the ease of use of the platform. However, negative reviews highlight issues such as high pricing, poor customer service, unresponsive support, unexpected price hikes, and technical bugs. Some users felt that the app became unaffordable due to rate increases and changes in pricing structures, leading to dissatisfaction and a sense of being overcharged. Despite some positive feedback on features like loyalty programs and email campaigns, the negative experiences with pricing and support have left some users disappointed and questioning the value of the app.

Time spent using app
How long merchants keep the app installed.
Less than an hour 2%
Less than a day 4%
Less than a month 14%
Less than a year 43%
More than a year 36%
All reviews
1 / 5 Share
Oct. 2, 2026

I have been using this app for some years now and this year they increased the price by $200 making it a total of $525 monthly! Not only did they increase the price, they are saying that the other 80k sms credits that I have on my account and paid for, expire at the end of this month. I've tried contacting customer service several times and no one has responded to me. I cannot recommend this app and will be switching as soon as I find another rewards program for my customers.

Store Using app Total reviews Average rating
Tonique Skincare About 8 years 6 4.2
5 / 5 Share
July 6, 2026

A very robust loyalty platform that keeps improving and offers excellent customer support.

Store Using app Total reviews Average rating
Guitars on Main Almost 7 years 29 5.0
5 / 5 Share
Nov. 17, 2025

I have been with them for almost 10 years (since they were known as COLLECT loyalty). Highly professional team - and Roz and Vicky I have worked with are really great!

Store Using app Total reviews Average rating
Via Artists Almost 3 years 5 5.0
Developer Reply

Thanks for the wonderful feedback! We truly appreciate your long-standing partnership and look forward to continuing to work together. - Roz, Vicky & the wider Marsello team.

1 / 5 Share
April 30, 2025

Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost. I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

Store Using app Total reviews Average rating
VAPEPUB 4 months 2 3.0
1 / 5 Share
Dec. 16, 2024

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Store Using app Total reviews Average rating
Boutique 1780 Over 5 years 6 3.8

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