Marsello: Loyalty, Email, SMS for Shopify

Marsello: Loyalty, Email, SMS

Build customer loyalty with a points-based loyalty program.
Rating
4.3
Feedback
154
Reviews
Chart
#3,463
Shopify

All reviews

1 / 5 Share
April 30, 2025

Disappointing Experience — Overpriced, No Refund, Poor Support We had a very bad experience with Marsello. They charged our business $300 CAD even though we never got to use the app. When we reached out within 30 days, explaining that we found their service too expensive for their poor features and wanted a refund, they outright refused. Their customer support was unhelpful and dismissive. Despite the fact that we hadn't benefited from the platform, they kept the full payment — which feels like they simply took our money without delivering value. For a loyalty program, their pricing is overrated and the service (poor features) does not match the cost. I strongly do not recommend Marsello to any business. Poor policies, bad customer experience, and no flexibility. Be careful before signing up — they do not stand behind their product.

Store Using app Total reviews Average rating
VAPEPUB 4 months 2 3.0
1 / 5 Share
Dec. 16, 2024

Priced out of the app. I was a loyal user of this app, but they increased their rates while decreasing the benefits. As a struggling business, I could not afford the rate increase and lost all access to my customer data, including their loyalty points.

Store Using app Total reviews Average rating
Boutique 1780 Over 5 years 6 3.8
1 / 5 Share
March 21, 2025

Customer service is absolutely terrible. The experience has been disheartening and only foreshadows what is to come if we stay with them. We just signed up with Marsello and as soon as we became a paying customer, we couldn't get a hold of anyone. BEFORE signing up, I met with several staff members and they all seemed quite eager to help. Support does reply to our emails but the response time is usually about 6 or more hours. Even then, you reply and they don't get back to you for another few hours with a very generic response. How do you expect a business owner to sit tight while being kept in the dark? Customers have already signed up and waiting to use our loyalty program, only to be told it isn't working. This has a negative impact and only serves to discredit our business in the eyes of our customers. 'Ghosting us' speaks to their lack of professionalism as a whole. Their point system is buggy and it is evident. They haven't ironed out all the kinks. EDIT: The issue was escalated and the technical team took over. This are up and running now. EDIT: Now we are experiencing the same issue again and we are being ignored.

Store Using app Total reviews Average rating
Mr. Halal Burger 5 months 1 1.0
1 / 5 Share
Sept. 17, 2024

Caution: Unreliable Service and Unresponsive Support We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, Jason McLean, was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company.

Store Using app Total reviews Average rating
paintlab.ie 8 months 11 2.5
1 / 5 Share
June 12, 2024

I was an early adopter of this app on the free plan. They decided to do away with that plan and are asking a min of $1,500 a year to unlock my data (that's a pretty big jump from free!) It's unfortunate that an app that's supposed to help me build loyalty with my customers would treat their loyal users with such disrespect! I am scared to trust them again even if I did start paying. I don't know how to get my data out so I can keep my promises to my customers.

Store Using app Total reviews Average rating
Something to Cherish® Almost 6 years 5 3.4
1 / 5 Share
March 28, 2024

We were with MARSELLO for a few years and then suddenly we had been charged hundreds more as they charge per customer with their new pricing structure. It is a complete scam and not worth it.

Store Using app Total reviews Average rating
ALONA Almost 7 years 3 3.7
1 / 5 Share
Dec. 4, 2023

We've been loyal customer with Marsello for over 5 years. We initially singed up for their unlimited plan for $199/month. Out of no where, during the busy black Friday season, they paused our account demanding over $3,000+/mo. The recent change took our store from $199 per month to $3,000+ per month with no benefits. I signed up for unlimited contacts and unlimited emails from the beginning. The price suggested is outrageous as there are many other alternatives available for better prices. This is a shame given our continued business relationship for almost 5 years. It is crazy Marsello would do this to a loyal customer and demand us to pay 15x what we have been paying. I am hugely disappointed. It is extremely frustrating that I have such little time to make changes to a 5 year system, especially with the busy holiday season. Would never recommend this to anyone.

Store Using app Total reviews Average rating
Dope Slimes LLC Over 5 years 5 4.0
1 / 5 Share
Dec. 1, 2023

Price hike is insanity for small online shops. $125/month being the smallest loyalty option after having been on a free plan for years is way too high.

Store Using app Total reviews Average rating
The Golden Stitch Prop Shoppe Over 5 years 3 3.7
1 / 5 Share
Oct. 13, 2023

$100+ a month....what? LOL. Bye Marsello! You were great when you were great. I'm not sure what the heck warrants 9.99 to $130/month but I'll gladly find another rewards program for my customers.

Store Using app Total reviews Average rating
Dose Bath Co. About 5 years 3 3.7
1 / 5 Share
Aug. 8, 2023

Do not use Marsello. They will rip you off. They import duplicate customers with no contact information, forcing to pay hundreds a year for customers who are unable to receive any messaging. Customer service is a joke. Much more expensive than similar apps. SKIP IT!

Store Using app Total reviews Average rating
The Goddess Shop Co 12 months 4 3.0
1 / 5 Share
Sept. 2, 2022

very costly app with no customer support, they will always say they will contact you when they have time

Store Using app Total reviews Average rating
ShriandSam Over 2 years 15 4.7
Developer Reply

Thanks for the feedback. I understand the team reached out and is waiting to hear back from you. We would love to be able to discuss this so we can address the questions you have.

1 / 5 Share
Jan. 24, 2021

okay app, too expensive when you have multiple POS locations and bigger contact list. the estimator indicates somewhere around $250 per month, we've end up being charged for $429. We had to pause the app last month and you know what, the bill just kept coming even though you are not using anything.

Store Using app Total reviews Average rating
Arova Kitchens & Bathrooms About 2 years 4 2.3
Developer Reply

Thanks for your feedback. We have reached out a few times through email but are yet to hear back. Our pricing is based in USD which is why the billed total may appear higher when converted into your local currency. Rest assured, if there is any discrepancy from our side, we want to make sure we get it resolved. Our team is looking forward to hearing from you.

1 / 5 Share
June 7, 2021

Revised 5 star review to 1 star. I do not know what has happened with Marsello and am honestly dismayed by our recent experience with them. We have been a customer for 3 years and have had a good relationship with them, have been beta testers, and have even been a success story for their marketing department. Yesterday I needed to do some manual account maintenance and discovered that we were locked out of the admin interface because we had exceeded 10,000 customers. In addition, the customer facing rewards interface was no longer working on our web site. We were apparently on some grandfathered plan at $59/month and they randomly decided to do away with that and wanted us to switch to their new "pro" plan based on number of customers. Sure, no problem UNTIL they said our pricing would go from $59 to $559 PER MONTH. An 800% price increase and the hobbling of our installed (and paid for) software is absolutely inexcusable. At this point we were essentially being held hostage until we paid. After getting the same "I know this is a bit of a shock" circular run-around from the support chat person, I asked them to have someone contact me ASAP. Well, I have not heard back from anyone at Marsello and we have customers emailing, calling and messaging about their rewards account. So, today we made the decision to simply dump them and switch to a different rewards application. On the plus side, Marsello made it easy for me to export our customer data along with point balances and I was able to import that into a different reward app that I had up and running in a few hours. Marsello has seemingly gotten too big for their britches. When we first signed up, it was just a loyalty program and did a good job at it. Then, over time, they made it into a customer relationship management software and email and SMS marketing software. Some of their automations are good, such as abandoned cart emails, but for the most part we continued to use it only for loyalty purposes since we have other applications that handle those aspects of our business. Bottom-line: growing eCommerce businesses, watch out for the bait and switch. Despite their response here indicating that there was a resolution, there was not one.

Store Using app Total reviews Average rating
Mountain Madness Soap Co. Over 3 years 12 3.7
Developer Reply

Thanks for your detailed feedback. I understand you have been in touch with Jase from our support team. I'm glad to hear we were able to work through this with you – we appreciate you reaching out to us to help reach a resolution. Wishing you all the best for 2021 and beyond.

1 / 5 Share
Feb. 20, 2025

Although the app itself has great features, the support is the worst I have ever experienced. I have been waiting over a month (close to two) for technical resolution of a problem the Marsello tech caused and they keep blowing me off by rewriting my complaint in their own words or just telling me they are too busy or by not bothering to reply at all for days. If you think you may need assistance with the app, look elsewhere. They re really not interested in helping existing clients. While the issue above was resolved, the company randomly claimed that their "prices were too low" and they raised the cost of my subscription by like 1,000%-- it went from about $30 monthly to over $160. So, BEWARE... if you think this it it available at a "good" price, they may decide again to "make their prices match competitors" and mark up what you're paying by orders of magnitude. And at this point, like me, you may find that you're in too deep to change. BEWARE. Beyond that, their site does NOT work well on mobile. If you're looking for something you can manage on the go, this is not the app for you. Furthermore, they charge you based on customers but offer no method to determine if those customers are active (even though they have a Lost Customers segment). Once a name is on your list, you pay for it forever, even if it is "lost." They should have an opt-in preset email flow so clients can regularly audit their lists to keep costs low.

Store Using app Total reviews Average rating
UB2 | Urban Baby Bonnets Over 5 years 9 4.4
Developer Reply

Thanks for bringing your support request to our attention and sorry for the back-and-forth experience. I understand Jase, is in touch with you and dedicated to getting a speedy resolution.

1 / 5 Share
April 16, 2018

I had a horrible experience!! Where do all these 5 star reviews come from?! First off, there's utter lack of support. Their "support" is a bunch of know-nothings who keep deferring to their “team in New Zealand” and then nothing else happens. Placing support into a time zone out-of-synch with the rest of the world is NOT a good idea. If they want to charge $199/month they must do better than that. The app had 3 major bugs when we tried it out: (1) An existing customer was able to get a referral discount, even though only new customers should get a reward (2) Points for referral actions weren’t tracked properly (3) The system sent out emails to advocates with faulty point balances These errors go to the core of a loyalty system. If you can’t track points and redemptions properly, you might as well shut down. Moreover, they failed to tell me the Shopify file names and code sections where they added code. So I can't ascertain whether the uninstall is done properly. I fear they leave code behind, given how poorly and sloppily they have performed so far. A terrible experience and big waste of time.

Store Using app Total reviews Average rating
Breadvillage 4 days 10 2.9
Developer Reply

Thanks for taking the time to leave a detailed review. I'd like to go over the points you raised here in an effort to make things right. Unfortunately, back in April 2018 we didn’t yet have a dedicated weekend Support team, and instead checked on incoming messages a few times a day over the weekend, so response times may not have been as you expected. Sorry about this. We quickly hired a team to cover all time zones. The $199 plan was optional and simply offered API access. However, we have since changed our pricing. Note: API access is still available on some plans by request. Thanks for letting us know about the 2 issues you experienced and sorry it affected your account. We quickly added an extra check to make sure only new customers could be referred and also added easier email customization with points merge tags - Thanks for bringing it to our attention and for your feedback on the referral reporting. We have since made improvements based on this feedback. Regarding the removal of the app code when you uninstall, this is done automatically.

1 / 5 Share
Jan. 13, 2021

Also revised 5 star review to 1 star. I've had the exact same experience as the person below - Mountain Madness Soap Co. Marsello is clearly being run by new owners. Also on a grandfather plan, my fees went up without warning. Even worse is they paused my loyalty app without telling me! I had to wait until a customer contacted me asking when our loyalty app will be back online! In contacting support they were unapologetic, didn't care why I was on the old plan and pretty much said this is the new plan, pay up if you want your loyalty app to go back online. In the process of changing apps now

Store Using app Total reviews Average rating
Akingdom Almost 4 years 2 3.0
Developer Reply

Thanks for providing such an in-depth review. Jase, from our Support Team, has been trying to reach you to work through any questions you may have about the pricing structure of your account. I hope you’re able to find a solution which works for you. Jase and the team look forward to hearing from you.

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