Vidlogix review for Marsello: Omnichannel Loyalty

April 26, 2019

SUMMARY: Well designed UI, intuitive, affordable. An excellent option for merchants looking to fast track loyalty and email without worrying about complex trigger/workflow automation and HTML email template coding. Not suited for merchants requiring custom workflow automation as you are currently limited to 5 triggers. This is sufficient for most merchants. I am willing to update this review provided the service provider addresses my in-app questions. Support started off excellent but is beginning to wane. Not offering live chat from 9:00 AM to 5:00 PM ET USA is, well, unwise IMHO. Overall, this is a good service for merchants seeking an affordable, easy-to-use loyalty and email marketing solution. The design editor is promising but lacks basic features such as image overlay, saved content blocks, abandoned cart layout customization, etc. Another issue is the inability to reorder email blocks within flows. The current setup is linear/sequential; it needs to be non-linear/non-sequential. What good is a duplicated block if you can't relocate it? This service has a lot of potential provided the developers to enhance the design editor to match or surpass competing solutions which specialize in email automation. I can easily show this company what they need to focus on the drive user adoption AND retention. Kudos for the slick UI. Much appreciated. UPDATE #1: I almost forgot to comment on the loyalty program which has pros and cons. PROS: several layout options for your loyalty widget; intuitive interface. CONS: No way to change the shape of the loyalty widget button; can't upload custom graphic; no way to easily generate the embed code for a dedicated loyalty page; Instagram reward earned by simply clicking the button whilst logged in; product reviews only work with Shopify Reviews which suck; no way to hide button on mobile. All-in-all its an affordable entry-level loyalty option with much room for growth. I look forward to working with Marsello to enhance the service. UPDATE #2 — Fri Apr 26, 2019: My struggle to make AND keep meaningful contact continues. The company struggles to deliver consistent support. I'm looking forward to updating this review for the betterment of the Shopify community. Words to live by: The best customers are the ones you have.