Jack Stillman review for Marsello: Omnichannel Loyalty
June 21, 2019
If it's too good to be true - it usually is. I am sad that I need to update this review and warn against using Marsello for the short term. The email campaign feature is garbage. Two weeks in a row now it has crashed after attempts to send strategic marketing messages to segmented customers. I have worked with the developers but unfortunately responses are not timely (24 hours +). The rewards program is adequate for the current price point but without an effective email marketing integration you are restricted in the strategies you can deploy to exploit the program. There's no point having a rewards program for the sake of charity. One hopes the developers at Marsello know what they're doing but if they do, they are doing it at the expense of people like me. (well, not anymore)
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