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#6,906
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Reviews Summary
Melt Security is a Shopify App designed to help ecommerce merchants reclaim their ROAS by identifying and addressing bot traffic on their storefront. The app provides weekly reports on Bot Tax rates, top targeted products, and the impact on marketing signals. It aims to separate genuine shoppers from automated scripts to optimize ad spend and improve return on ad spend (ROAS).
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May 12, 2026
Started using Melt because our ad performance was getting harder to read and ROAS dipping without an obvious cause. I'd been hearing bot traffic could be part of the problem and wanted to see for myself if it was real for our store. Results are pretty shocking. The weekly report is the first thing I open every Monday. It shows exactly how much of my Add-to-Cart traffic is bot-driven, which SKUs got hit, and where in the funnel things are clean vs. not. The report itself is beautifully designed and genuinely informative. The Click Placement chart in particular is really cool, you can literally see where on the ATC button bots cluster vs. where real humans tap. Took two minutes to install. The team responds quickly when I have questions. If you're spending real money on Meta ads, just install it. Things make a lot more sense now.
This is exactly the kind of clarity we built Melt to create. The "things make more sense now" moment is what we're after, and it's genuinely great to hear the weekly report is earning a Monday morning open. The Click Placement chart is one of our favorite parts too. Hard to unsee once you've looked at it.
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