Melt Security

Wasn't sure I had a bot problem until I installed Melt. Within a week the report made it obvious and more importantly, it showed me which products were getting hit and at what stage of the funnel. That detail makes the data actually useful, not just interesting. I now have something real to bring to my agency instead of guessing. Setup was simple. Solid app, would highly recommend.

Started using Melt because our ad performance was getting harder to read and ROAS dipping without an obvious cause. I'd been hearing bot traffic could be part of the problem and wanted to see for myself if it was real for our store. Results are pretty shocking. The weekly report is the first thing I open every Monday. It shows exactly how much of my Add-to-Cart traffic is bot-driven, which SKUs got hit, and where in the funnel things are clean vs. not. The report itself is beautifully designed and genuinely informative. The Click Placement chart in particular is really cool, you can literally see where on the ATC button bots cluster vs. where real humans tap. Took two minutes to install. The team responds quickly when I have questions. If you're spending real money on Meta ads, just install it. Things make a lot more sense now.