Soho Scarves review for Multifeed Google Shopping Feed

Aug. 30, 2025

In Google Ads you can specify any location to display your ads, but when you use Shopify’s native ‘Google & YouTube app’, to generate your feed, you are limited to a single feed. If you want to focus on multiple markets, Google Ads is reluctant to allocate much traffic to anything but your default market. In fact, if you want to allocate traffic to a different geographical location which uses the same language, Google Ads is still reluctant to allocate much traffic to it. I was drawn to this app because Shopify’s native ‘Google & YouTube app’ because you can reasonably easily create multiple feeds for different languages and locations. I’m based in the UK and so far, I’ve only created a USA feed using this app. Although it’s early days, it’s working well and the USA ads are receiving far more impressions and clicks than using the single feed from the Google & YouTube app. The support has been absolutely excellent. Quick, clear and friendly. I would strongly recommend trying this app out. Thank you Helen, Amanda and the Multifeed team!