Smoke Cartel review for NoFraud Fraud Protection

May 11, 2021

NoFraud was recommended to us as a means of increasing our sales through NoFraud's commitment to truly understanding the potential risk associated with any customer's order. Because NoFraud takes more steps to validate the potential for risk, and the opportunity for passing the customer's order through, we hoped to be able to increase the number of passed orders, without assuming more risk. We asked NoFraud to prove their claim. They set up a side-by-side comparison with our existing fraud prevention service provider over a two-week period. Every order that came through our store was handled by our existing provider, and NoFraud ran their usual range of fraud risk assessments. Even with NoFraud FAILING some orders that our existing provider PASSED, the overall benefit from NoFraud was evident in the total net value of orders PASSED by NoFraud that were FAILED by our existing provider. The implementation was fast and painless, along with hands-on training and suggestions to make the process much more transparent to our customer service team. I have already recommended NoFraud to several business partners as a way to increase sales, while still preventing potential fraudulent transactions.