Citiesocial review for Nosto
Sept. 14, 2015
We've been using Nosto for 2 months now, and we love the app. Key benefits/observations: 1) Instituted product recommendations and saw immediate lift (~10%) in AOV and sales conversion. 2) Customizable recommendation logic to cater to different situations and needs (e.g., cart page - can show what ppl who bought the item within your cart also bought, product page - upsell related products, only recommend products w specific tag/filter) 3) Nosto's analytics offer insight into health of sales funnel and helped us to identify other areas of our shop that needed work (e.g., abandoned cart rate was high, so we instituted guest checkout, greatly improving conversion). 4) Strong support team that is proactive in helping us get the most out of Nosto. They are also active in building additional functionality (e.g., recently launched personalized pop ups/emails) vs. pure maintenance. 5) Clean UI and friendly UX Overall: a well built app, supported by active/competent team, that delivers hard dollar results.