Novel: Wallet Pass for Brands
The reviews are overwhelmingly positive, with merchants praising Novel’s wallet pass and web3 tools for being innovative, easy to use, and effective at improving customer engagement. Many reviewers highlight strong support from the Novel team, describing them as responsive, helpful, and willing to customize solutions to fit specific business needs. Users also appreciate the Shopify integration, the ability to launch quickly, and the flexibility to support loyalty programs, referrals, push notifications, and omnichannel experiences. Several reviews note that the app helps brands build stronger customer relationships, increase conversions, and create more meaningful digital interactions. The main negative feedback is limited, but a few reviewers mention that the product is still evolving and may not yet meet every unusual or highly specific use case. One review notes that the app was initially immature, though still valuable and cost-effective, and another says the app did not yet fit a particular workflow despite the developer’s effort to help. Overall, the sentiment suggests that Novel is seen as a promising, highly customizable solution with excellent support, while some merchants recognize that it is still developing and may require further feature expansion for niche needs.
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At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our wallet offering, and now we've expanded it to include our loyalty program, too. Being able to send real-time push notifications, targeted deals, and location-based alerts has really helped us boost engagement and conversions. Plus, their Shopify integration made launching our custom SwimOutlet Wallet Pass easy and fast, enhancing our brand identity, building stronger customer loyalty, and increasing revenue per cusotmer. It's made each digital interaction more meaningful and keeps us a step ahead in today’s competitive eCommerce environment.
Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.
See Ghurka review! I urge you to try Novel's Wallet Pass!
I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific. I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs. Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience. Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!
Very responsive developer, easy to get in touch with, he took the time to understand my workflow and was engaged and very helpful. The app does not (yet) meet our unusual need, but I really appreciate the above-and-beyond effort by the developer to try to design a solution for us.
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