Christian Pure review for OptinMonster Email Popups

March 10, 2021

This app has gotten a number of negative reviews due to its poorly-done integration of a subscription option through Shopify. Here is a review of the actual product: I've been using OptinMonster since 2015 for various sites I have. They pioneered a lot of the techniques you see everywhere now, like "exit intent". OptinMonster is expensive(but they have good Black Friday deals), and I've tried many times to switch to a more affordable provider. But the other providers all force me to make compromises on the feature set, ease of integration, and user experience. The types to behavioral targeting you can do in OptinMonster is unmatched by any other tool. There is a big difference in product quality when you have an entire team dedicated to making the best opt-in forms, versus those forms just being one feature of many in an app like Klaviyo or Mailchimp. I can't speak on this $50/month subscription they offer through Shopify. That seems stupid. I bought a subscription from then in 2015 through their website. My recommendation is to buy from them during Black Friday when they are usually 30% off.