OuterSignal: See Who's Buying

May 5, 2026

I've been waiting for OuterSignal for literally years. We used to have VAs scrape our lists once a quarter to find people, and that was a very low % way to do what this does. I've been a user for three months already, and I just downloaded the Shopify app. It literally gives me the ability to look at my influencers who buy, celebrities who buy, and, I work in music, so DJs who buy our packs. It's led to partnership deals, people we pay for content and waitlist the content to great CPAs. We use the personas to load look-alike audiences into Meta that outperform. It just is the final missing piece of what we've been looking for for a long time, so highly recommend it. Most importantly - It does what it says it's going to do. Tom Worcester, Lunchbox

May 4, 2026

Very powerful but accessible tool. Lots of interesting and actionable insights. Looking forward to deploying across the funnel as we scale our consumer channels.

April 29, 2026

OuterSignal has been an incredibly valuable tool for our team and has served as the foundation for building many of our internal personas. The depth of insight it provides has consistently impressed me, and the team behind the product has been equally strong to work with. It has also helped us identify high-value customers and VIPs purchasing our product, which has directly led to meaningful partnership opportunities. Highly recommend. The leverage this tool creates is significant—it delivers the kind of output that would otherwise require a much larger team.

April 21, 2026

Outersignal gives us extraordinary insight into our customer base. We are now able to build and automate bespoke outreach to connect more meaningfully with our customers, and the persona tools have unlocked valuable new opportunities in our ad strategy. Every Shopify store should have this in their stack.

April 21, 2026

A time hack for small nimble Shopify DTC brands without an insights department. What would've taken months to build out our segments based on occupation and purchase behaviors took 24 hours. It's a really effective way to gain a quick and high-level depth of your customer base while also being instantly useful for paid media targeting and comms. Also loved how its integrated with Klaviyo and slack.