Meaningless Ritual review for Printful: Print on Demand

Aug. 1, 2019

UPDATE 2: Back to 1 star. I am very shocked with how the customer support handles problems. UPDATE, bumping my 1 star to 2: The short of it is Printful might be totally fine for you if you just want to slap some designs on t-shirts and then sell them on Etsy without any regard for quality. But if you want to start a brand and are concerned about quality, this probably isn't for you. The main reasons for this are: poor customer support, a painful mockup editor experience, and a lack of variety in the t-shirt options (not enough heavy cotton a la streetwear, too many soft fitted tees that warp/stretch/don't last). The editor in particular is rough. Using it is a painfully haphazard experience. For example, if you have different versions of the same design (i.e. the same design in white (for dark shirts) and the same design in black (for light shirts)), you have to manually re size and position them separately. The grid is useless for getting the placement identical between these two designs, so you wind up having to move things just a touch, save, check the mock up, then go back and adjust again if needed. Either that or you can settle for your customer clicking between product images and noticing that one design is slightly higher than the other. A small thing to notice, but it makes a world of difference in presenting your brand in a professional way. A good brand should have consistency and avoid simple mistakes like that. And then when it comes to resizing the image, you have to drag the corner of the design while watching the DPI go up or down. Thing is, it doesn't go up or down by 1 DPI at a time. If you have one design perfectly placed and sized at 377 DPI and now you're trying to match another design identically, the DPI will constantly jump between 373 and 378. Again, resulting in a difference that is super tiny, but makes a huge difference in your brand image and consistency across product variants. Other limitations of the editor include not being able to edit the design on the mockup that you will actually use. Let's say you want your mockups to be flat product shots. You'll still have to edit the shirt on a doofy looking model. This again results in too much work between editing and understanding how your final product will look. If you want to get artsy and do a black design on a black shirt, your mockup will be a plain black shirt--no design in sight. Even in other cases (not pure black ink on black fabric), large areas of black in a design will be replaced with the fabric of the shirt. The problem is, that's not how the actual product will look. The black will be printed (that's the beauty of DTG, no limitations on screens like screenprinting), but that means what your customer sees on the mockup vs what they will actually receive after purchase look totally different. I'm hoping for improvements in the future. If I'm so frustrated, why do I continue to use it? Because it does the bare minimum for now. For now is the key there. Right now I'm using Printful as a foundation for building my brand with limited capital, but if my brand grows to a point where I can leave printful OR if competition springs up that can address these issues, I currently don't see many compelling reasons to continue using it.