VAVOOM review for Recart: SMS Marketing + AI
Oct. 1, 2018
Public service announcement: Think very carefully when you install these abandon basket apps. Why? 'cos they don't work? Nope...because the developers credit themselves with transactions that actually aren't attributed to their app driving a sale, and then charge you for it. If you are using only this app, then fine...but you should be asking yourself why you are ONLY using this app for abandon basket. That is not very clever. If you are using multiple methods, E.g. Facebook DPA, emails, web push and this app, then you're in for a rude awakening. Why? Because of their attribution model. Let me give you a concrete example. A customer comes to your site, abandons a basket. Your abandon basket email fires 1hr later, your web push or SMS maybe some time later, and your FB message from Recart. The moment a user OPENS the fb message, they attribute the sale to their app, but it could have been the email or the SMS that actually convinced the customer to come back and buy. Not only this, but they say "Oh in some cases the FB app won't report on the open. In this case [even worse], we attribute any sale within 72hrs to Recart". This is literally criminal. Obviously it is in their best interest to falsely attribute sales to their app because they charge you more, the more carts it 'saves'. THINK ABOUT, and thank me later. I think they are preying on people with limited marketing knowledge and lack of understanding of attribution to fill their pockets. Oh one other thing, they are smart, they get you to write a review to extend your trial period. That is why they have so many 5 star reviews. To me, the entire ethos around this is underhanded.
Thank you for your feedback, we always appreciate it! :) Please note that our attribution window tracking is and has always been public. Actually, this sales attribution model is the industry standard, which means most other apps in this business follow the same principal. Since there is no communication between most apps, there is no technological solution that is able to track the purchase to the triggering campaign. Let’s say you are sending a Klaviyo email and an SMS at the same time, then each app will attribute the sale itself. Facebook retargeting ads also do the same. In many cases, even if it just appears for the user without them clicking on it, they will attribute that sale to themselves. I believe there was a misunderstanding here since we never offered a trial for Shopify reviews, we aren’t allowed to do so and we highlighted this fact on the Extend Your Trial page as well. Our support team is more than happy to help you if you’re still confused about how the sales are attributed - or anything else really - please feel free to get in touch with us anytime! :)
