Pixie Wing review for Recart: SMS & List Growth

Nov. 16, 2020

So, it quickly becomes apparent that the impressive stats that Recart claim on all their promotions about how they increase sales, are a little tenuous. They count anyone that signs up for a discount code then purchases as a conversion enabled by them - as if the customer wouldn't have purchased otherwise. But in reality all they are doing is pestering customers with tacky discount codes - customers that would have purchased in any case. Real value comes in attracting back abandoned checkouts, and unfortunately it appears that Recart are much less successful at achieving this than they would have you believe. Since installing Recart I have actually seen a reduction in sales, which I attribute to the popup 'conversation starter' which just feels dropship-spammy, and subsequent Messenger hassling. I don't think I'll be using Recart again. The biggest con is all those conversions in their marketing copy they claim to have 'unlocked' for users of Recart, which are really just sales that would have occurred in any case. Very cheeky.