Sellbrite
Sellbrite has received mixed reviews from users. Positive aspects highlighted include the seamless functionality of the tool, the helpful and responsive support team, and the ease of use for managing inventory across multiple sales channels. Users appreciate the ability to create products in one place and post them to various platforms. However, negative feedback revolves around issues such as overselling due to delayed syncing, limitations on the number of variants that can be imported, and challenges with inventory accuracy and syncing with platforms like eBay and Amazon. Some users also expressed frustration with the lack of real-time syncing and the need for manual intervention.
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After two days of trying to set up Sellbrite, the experience has been extremely frustrating. The platform requires far more manual intervention than we expected from a multichannel listing app. Our goal was simple: use Shopify as our main catalogue and have products automatically populate and synchronize with Etsy and eBay. Instead, new products still require additional steps within Sellbrite to publish to each marketplace, which largely defeats the purpose of using an automation platform. Even more disappointing, Sellbrite cannot publish directly to eBay Canada. As a Canadian business, we would have to create the product in Shopify, manually list it again on eBay Canada, and then import the eBay listing back into Sellbrite just to synchronize it. That's an incredibly redundant workflow. We had intended to move to a paid plan once everything was established, but the limitations we've encountered make Sellbrite a poor fit for a Canadian business looking for genuine multichannel listing automation.
Thank you for the detailed feedback, and we're sorry the experience didn't match what you were hoping for. We know it's frustrating to invest time in onboarding only to hit workflow gaps, especially around the two you called out. To clarify, the manual "publish" step per channel is by design. Marketplaces like Etsy and eBay each require channel-specific details (categories, item specifics, policies) that Shopify doesn't capture, so a review step helps prevent listing errors. We do have templates that can speed this up though, so new products don't require filling everything out from scratch each time. As for eBay Canada, you're right that we don't currently support listing creation there. That said, inventory sync isn't limited the same way, so even in regions where we don't support publishing listings yet, you can still keep stock levels accurate across channels, which is where most of our customers see the biggest impact. Our team spent real time with you during setup, so this isn't for lack of trying on our end either. If you want to revisit it, just reply to your ticket and we'll dig back in. We appreciate you giving Sellbrite a try and being candid about your experience. We hope nothing but the best for your business going forward.
Haven't had any issues for years, but when I did have one (of my own making) support was patient and thorough, even though we are on the Free Plan! Kudos.
Sellbrite is a fantastic tool that works seamlessly, but what truly sets it apart is the support team. They are incredibly helpful and consistently go above and beyond. During business hours, I usually get a response within 2 minutes and a full resolution just moments later. It’s rare to find this level of speed and competence. Highly recommended!
Highly recommend Sellbrite! Had tried several sync programs over the years. Sellbrite stands out as very solid, basic program, capable of handling large amounts of data (about 4000 SKU's) easily. What makes the biggest difference is very friendly, knowledgeable and responsive staff, who help to get through unexpected problems, with come with growing business, easily. Thank you, Team Sellbrite!
Started out with the free plan, which does clearly start that each update is every 2 hours. Once we increased sales on Etsy, we needed to upgrade to the first tier paid plan, where the updates are every 15 minutes. Support has been great, always happy to answer questions and are pleasant and polite! :)
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