Paid Marketing by Shoelace
Tech-enabled paid advertising with expert support
Rating
4.5
feedback
407
chart
#7,225
All reviews
Rating Breakdown
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March 26, 2023
$2,250 for an app that is broken out-of-the-box!?!? This is madness! https://share.cleanshot.com/GZHMxN7c
Hi Dan, I hope you are doing well. Shoelace is translating into a full-funnel marketing agency, so the automation plan is only available for Facebook retargeting. For Google and other platforms, we offer high-tier managed services plans that include a designated Growth Partner who will craft a full-funnel ads strategy for the platform you choose (Facebook/Google/TikTok/Snapchat/Pinterest) based on your brand's data. Furthermore, you'll receive monthly reporting, optimizations, access to various reporting and measurement tools, a dedicated account manager, and industry experts to help build your brand and drive results for you. Our pricing for these services starts at $2250/month. If you would like the opportunity to talk through your feedback or hear more about our managed services, someone from our team would be happy to speak with you. We hope you have a lovely day! Cheers, The Shoelace Team
March 10, 2023
Runs pretty much on autopilot and delivers strong results. When we had an issue with the ads not running, the Shoelace team quickly resolved the problem. Great app, and great support!
Feb. 10, 2023
Had a great experience with the team at Shoelace. They were very hands on and paid attention to our goals and helped build an effective strategy. Overall we'd recommend their services to any e-comm business looking to supercharge their growth.
May 25, 2022
Excellent customer service, specifically Carlos who went well out of his way to accommodate us and make sure our needs were met.
March 24, 2022
I have been working with Shoelace for almost a year and our growth has been exponential. My account manager Waed has been wonderful to work with and pivotal to the success of our social media campaigns. I trust shoelace implicitly and I am looking forward to continue growing my business with them.
March 17, 2022
I used this app to help me with Retargeting and Prospecting. I love the results in sales, fast and friendly communication all the time. 100% recommendable, I have worked with them for more than 4 years and I am more than happy.
Feb. 1, 2022
VERY disappointed with the way I have been treated by the team at shoelace. I started using this app way back in 2017-2018 when they had their free (basic) version. I ran into some issues of late - the app wasn't automatically updating my catalog in the FB account, thereby serving old ads and pictures to potential customers. I contacted them right away to try and fix the issue and see what we can do. Instead of getting a response to solve my query, they sent me a blanket email from Cam O'Neill (supposedly the account executive at shoelace) saying that I had to be spending a minimum of $2000 with shoelace to be able to get ANY form of customer support from them. I told him I don't have that kind of money to spend in the first place which was why I went on their basic plan to begin with! But no reply after several days. I honestly would've been happy to pay for them to maintain my account but as a small business, $2000 a month blows my budget out of the water. And that is NOT even including AD SPEND!! So - This is how shoelace treats their LOYAL customers. I am left shocked, baffled and disgusted by their lack of customer service and empathy. Would NOT recommend to anyone. They are quite literally just money-hungry so do yourself a favour and use a different FB retargeting app altogether.
Hi there, Thank you for your review, and we are sorry to hear about your recent experience. The email you received was part of an automated sequence we have just recently created. We assure you that Cam O’Neill is indeed an account executive here at Shoelace. We have recently transitioned our core business to a full service agency and while we still support our automations plans, we don’t promote them. For users like yourself, who have been on our free plan since 2017, we do still offer support, but our team there is small and works on a ticket by ticket basis which is what caused the delay in getting back to your response, but rest assured they will be getting to it shortly. If you would like the opportunity to talk through your feedback with one of our team members, we would be happy connect. Again, thank you for your feedback and we will be in touch shortly to resolve the issue. Thanks, The Shoelace Team
Oct. 20, 2021
I wish I had consider the negative reviews to not even bother myself installing this app, I just need my money back. No one helped with anything and the ad was never running, in fact, you are all alone with no help
Hi There, Thank you for your review, and we’re sorry to hear you had a frustrating experience with Shoelace. We appreciate you bringing this issue to our attention. Our team noticed that you reached out for support regarding the performance of your campaigns shortly after they launched, and your concerns were addressed by one of our support team members. Our Automation plan, which you were previously on, is a self-managed tool with support from our customer service team on a ticketed basis. It includes a Retargeting journey created by the team for the customer to alter and manage. After this point, our team is there to provide advice; however, the ad management is maintained by the client. Based on your feedback, it seems as though you were expecting someone to be proactively monitoring your account. We do have managed plans more in line with the service you mentioned, including strategy, creation, and optimization that are conducted by a dedicated Account Strategist. If you would like the opportunity to talk through your feedback or hear more about our managed service, someone from our team would be happy to speak with you. Again, thank you for your feedback, and we hope you have a lovely day! Cheers, The Shoelace Team
June 28, 2021
Good tool for retargeting. Great customer service, they are always in touch to enhance the performance of campaigns and grow sales.
June 1, 2021
I have worked with Shoelace since early 2019. They have been a godsend for us! They were able to set up our initial Facebook, Instagram, Google and Youtube prospecting and retargeting and help grow us over the past two years. I cannot say enough good things about them! Truly!
Hi There, Thanks so much for your kind review! It’s been an incredible last few years working with Hug Sleep, from the very beginning of the business to its appearance on Shark Tank and your exponential growth. We’re proud to be a part of the company’s history and success, and we can’t wait to see where the business goes from here. Thank you for choosing Shoelace!! Cheers, Team Shoelace
March 26, 2021
Working with the shoelace team has been a 10/10 experience so far. I have been working with them for several months to retarget, grow our audience, + get more results from our ads. They are hands-on and open to implementing/ testing new ideas that are on-brand. Reports are thorough and easy to understand. Very satisfied with our results and the working relationship with my shoelace manager.
March 25, 2021
SCAM! Literally two seconds after my ads started running my ad account was DISABLED by facebook & I have to send info to facebook to get it verified! How ever Shoelace goes into your ad account & sets your ads up triggers something in the facebook system to shut your ad account down! Beware! I went from being 2 steps ahead to being 10 steps backwards!
Hi there, We'd like to start off by apologizing for any inconvenience you've faced. We want to assure you that Shoelace has no connection to Facebook accounts getting banned as this is something FB does independently. We have worked with our Facebook rep to have your account unbanned and have now refunded your subscription fee. I hope this has resolved these issues to your satisfaction and we would really appreciate it if you could update your review to reflect your experience with us. If we can help with anything else, please reach out to us and have a wonderful day! Regards, Team Shoelace
March 23, 2021
The team at Shoelace is very hands-on and wants to help your brand grow. They are very knowledgeable about Facebook/paid advertising. Would definitely recommend them to help scale your business.
March 5, 2021
While we recently outgrew this service/app, I found the shoelace team and platform very helpful during our previous phase of growth. They provide a nice solution for business owners that need support but don't have the budget to work with full-service agencies!
Nov. 22, 2020
So very disappointed with Shoelace ads. After years of using them for retargeting ads, we upgraded to the very expensive prospecting service. It was a joke. Store owners, please feel free to reach out to me. I would be happy to share my experience and numbers. Also, I just removed their app and they deleted all of my history! We paid for them to run these ads, also for the ads and audiences themselves. This information should be ours to keep. [email protected]
Hi There, Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. Thank you, Shoelace Team
Oct. 9, 2020
I have been partnering up with the Shoelace team as a growth marketer at my last 3 e-commerce company and they have always delivered and exceeded ROAS goals to help scale our paid social digital channel. We also add prospecting and got an increase in new customers. Our account strategist, Serra, is amazing at guiding us! It's super quick and easy to get started with a flat fee instead % on ad spend. If you are tired of your legacy ad agency give Shoelace a try.
Oct. 6, 2020
The best retargeting we've ever used. Massive ROI's and great customer service. Couldn't recommend enough.
Sept. 29, 2020
I would not waste your money or time. I worked with Shoelace from July 2020-Sept 25th 2020. They ran several ad campaigns for me. I was spending around $1000/month on ads plus their monthly fee of $929 with an initial onboarding fee of $500. First off, my campaign manager was difficult to get in touch with, even though it says they will take one business day to respond. She would go missing for several days. This did improve when I emailed her manager to get a response. This happened several times. Secondly, it was difficult to get reports from her. I would ask how we are doing or what is our ROI and she wouldn't respond. We were barely getting any online sales. When I ran reports on how I was doing running my own ads compared to them running my ads...I was doing better on my own. My online sales while using shoelace were down 25%. When I emailed them about this and asked them for improvement on their part they replied with this ....."Over these past 3 months, a lot has been tried in terms of testing new and existing audiences, ad types, creatives etc. but there has been little success. The direct-to-consumer apparel industry is incredibly competitive, and competing with the big names in the e-commerce space has been getting tougher as everyone is moving towards online businesses and the busy holiday season is coming up." Then she asked if I would like to cancel and I did. This is not a company that showed me they cared about me as a client and my success as a company.
Hi There, Thanks for your feedback. We are sorry to hear that your experience has been both frustrating and underwhelming. We really pride ourselves (or team) in providing great results and service to all our clients - which we are sorry to hear has fallen short of expectations. Looking at your account, we can see that we implemented ongoing tests with campaigns and optimizations, which needed time to run and learn, especially on a small budget. We understand that ongoing communication was also an issue and we want to clarify that it is our policy to reply to emails within 24 hours for all clients. In terms of reports, those are typically sent on a monthly basis or to align with the last 30 days since this provides a clearer picture based on Facebook's attribution window. Our goal is to always do what's best for your business, care about your success, and align our efforts towards meeting your goals. We understand that while we provided some insights about your industry and potential next steps, we can see how it may have landed in an ineffective way. Please rest assured, we continuously keep our ears to the ground for any insights or learnings we can share with our clients and will take your feedback as learning to ensure it is communicated better going forward. We want to thank you again for your time with us and perhaps, there will be another opportunity down the line to give us another try and we can deliver a better outcome. Thank you, Shoelace Team
June 18, 2020
I've used a ton of companies to do our retargeting. These guys are the best. Vickram is great. Checks up on us all the time and proactively seeks out problems before they're problems.
June 12, 2020
We found Shoelace on the App Store by pure chance and thought to give it a go. From the minute we began work 2 years ago until now it has been an absolute game changer for our business. Without them we wouldn’t be in the position we are in now. Our sales have rocketed and we have had a one on one service with the same team throughout our relationship, it feels like they are in-house employees, part of our team as they know our business inside out. With that said there is very little input needed from our side meaning we can concentrate on other aspects of our business while they are hands on and pro active with pushing quality traffic onto our site. They are the best and believe me we have tried a few!!