Shoreline 2 review for Paid Marketing by Shoelace

April 9, 2018

I've been with Shoelace since they launched nearly three years ago. Facebook ads in general are very cost effective, but Shoelace automates and improves on all this. Be careful when measuring ROI to compare ad spend to PROFIT, not REVENUE (most crazy-high ROI numbers use revenue). Still, even measuring only profit, our ROI is through the roof. We had a 3-month stretch where our ROI was only breaking even—profit matched ad spend—but a couple quick conversations with the Shoelace folks got things re-jiggered to make it worth our while again. My only complaint is that any serious customization costs quite a bit, but the basic dynamic/journeys approach has been so effective, I really can't say anything bad about this. It is true set-and-forget advertising, more cost effective than Google Adwords, and a hundred times easier than managing this all by yourself.