Vaccarino22 review for Paid Marketing by Shoelace
Sept. 7, 2015
Every person dreams of making a business decision that contributes thousands of dollars in revenue immediately...Shoelace made that dream come true for us. Shoelace has paid for itself THOUSANDS of times over in the 10 days(!!!) since we added it. A couple things to keep in mind as you evaluate adding retargeting/remarketing to your business: 1) If you aren't currently retargeting/remarketing right now, drop everything right now and get it up and running. With Shoelace this takes a few seconds, just install the app and you'll receive custom ads(we had them up and running the next day) without any headache on your part. Retargeting is our most effective method of ad spend. We run FB ads where our CAC can be up to $10-12. Our CAC with Shoelace is sometimes under a $1.00(!!!). Retarget.Now. 2)Quality of Vendor Support should be a high priority when selecting a tool/app. If you are evaluating multiple retargeting tools, do what we did and send emails to all of their support desks(really you should do this with any tool). Support should always be fast,knowledgeable and helpful(duh). Shoelace's support aced all of these tests with flying colors. Their support has always been top-notch and fast. You don't want any vendor where this is not the case. 3)How valuable is your time/resources? You can spend a ton of time designing new ads or creative content to market to your audience, or you can just use Shoelace. They create all the ads and run it by us before starting the campaigns. If you are like us, you have a million other things to do while running your store which leaves little time for important things like retargeting. With Shoelace we can be sure we are getting expert help(they are constantly optimizing our ads with no effort from us) and constantly acquiring customers who have shown interest by coming to our site. The amount of $ Shoelace adds to our bottom line doesn't tell the whole story of our ROI from the tool because we also get our more time to focus on other avenues that grow our business. Adding Shoelace to your suite of Shopify apps is one of the few no-brainers I've ever encountered.
