HardCases.ca review for Paid Marketing by Shoelace

Sept. 27, 2018

Shoelace is a great app if you need help getting going with your Facebook ads. Their service is top notch and you can be sure that they will treat you with respect. What I liked about it was that they do everything for you and then send you a demo to approve. They also get back to you every month or so and adjust bids or campaigns so that you get the most for your money. It might not be for everyone. I personally don't get a lot of traffic but I also target very specific customers who have high order value. That means Facebook is not the best place to convert into a sale for me. It's cold traffic that needs to be nurtured on a long journey through more than Facebook ads. The cost for the basic plan is fine for most businesses. But I think their upgraded plan gets a bit expensive at 150$ a month when most of the work is automated. I've used Shoelace for more than a year and got results. But on the second level plan, I was paying more in monthly fees than if I had integrated the automated campaigns myself in Facebook (if you have the knowledge). I also wish they had better statistics. I found the dashboard a bit too simple and it didn't really sell me into thinking the value was there (once I got to the higher tier plan). It would also be nice if they had more integrations. Their Instagram integration is through an expensive app and would have been worth it if they were through a cheaper Instagram one (Which I had suggested twice to their team but they never got to it). Overall, I do recommend them if you want to get started quickly advertising Facebook and want to focus on other important tasks in your business.