Krystal Whitten review for Paid Marketing by Shoelace
Sept. 5, 2019
UPDATED 9/4/19: Shoelace was quick to contact me about the problems I was having - some of them were my own fault and some were technical things on my website. Their customer service was impressive and after having a short break from running ads, I'm ready to use their service again. ---------- ORIGINAL POST: Have used since early 2018. I thought this app was working well for me until the last month when there were no sales "reported" on their app analytics. I reached out for help changing my ad and didn't get a response back for a week. Then when someone did respond, they asked how much traffic my site gets monthly. When I replied 4k-6k, again I got no response. I noticed they no longer offer the $49/mo plan that I'm on. So I went and checked my Google analytics, and the data there does not mirror what the Shoelace app reports. Not even close. Shoelace says my sales through them have been $4000+ but Google says less than $400. I've wasted my money. I'm cancelling my account and looking for something else.
Hi Krystal - I'm very sorry for this experience. It does look like our messaging system directed your question to the wrong team which resulted in delayed replies. However, these responses were still outside our usual window and after this was brought to my attention (thank you!) I've spoken with the team to try and identify these cases daily and direct to the appropriate team. I've sent you an email for a few specific recommendations regarding your ads, if you could please check your inbox :). We believe in full transparency which is why we offer our services in user's own Facebook ad accounts - results are pulled directly from Facebook. With that said, we know Facebook and Google tend to report different results. We have a help article available to explain why this occurs and how to work with both platforms to get a fuller picture of attribution (generally the reason a visitor converts is the result of multiple ads from multiple sources): https://help.shoelace.com/results/google-analytics-results-that-are-different-than-facebook - hope this helps clarify! As you noticed, we have recently launched a new version of our app with additional features and have grandfathered our old plans. Users are welcome to stay on if they do not yet have a need for the additional features! Please let me know if you have any other questions or concerns (you can reply to the email I sent your way or at [email protected]) and we would be happy to help!
