Baabuk USA review for Paid Marketing by Shoelace
June 5, 2020
Tested this system for a month with their retargeting managed service. Their initial proposal for ad creative was essentially cookie-cutter with almost no brand personalization. We had a negative ROI throughout the entire test. Their activation team tried to make some adjustments, but there really wasn't much of shift in strategy or urgency in making things head in a positive direction. Our self-managed ads perform wonderfully so it's pretty shocking that Shoelace couldn't even hit a 1x ROAS. The team was pretty responsive which was nice, but they didn't seem to have a legitimate concern about getting things in the right path. Had high hopes, but would not recommend.
Hi there, Thank you for giving Shoelace a try. We are very sorry that we were not able to meet your expectations. We appreciate your honest feedback as we are continuously looking for ways to improve. We understand that you were on our Starter plan, which does have some limits around the number of ads, audiences, and placement customizations we can use. On the creative front, it’s meant to be a collaborative process between both the client and us, so it can take some time to get the branding right (which is again, why we love feedback!). Our team was committed to your success, but was not able to provide the results needed within the month that you were with us, and for that, we apologize. It appears our optimizations were slow because each change needed approval and a period of time to run and learn. Our story telling approach to retargeting was able to re-engage with your past website visitors, but unfortunately did not drive the number of purchases you hoped to see. We are happy to hear that you had a positive experience in terms of communication with the team and hope that later down the line, you can give us another shot and we can help you achieve a better outcome! Team Shoelace
