100 Pure review for Paid Marketing by Shoelace

March 10, 2017

Shoelaces strength has been the ability to think out of the box and innovate how Ads are presented to customers. Where other ad agency mainly focuses on commissions of ad spend, Shoelace focus on the return on investment on your ad spend. Shoelace Journeys(Personal Favorite) ⭐⭐⭐⭐⭐⭐ 6 Stars! ==> Journeys campaign has been really successful as it re-enforces our branding after a customer leave our site without converting. Customer will be served on brand ads such as blog post, in season trends, user generated content. The biggest benefit of this ad is optimizing the ad not to show to a customer who already converted. ROI has been through the roof. December 16, 2016, to March 9, 2017 Total ad spend: $16,261.38 1 Day View/Click => Order Revenue from ad: $212,155.64 Order count from ad: 2931 ROI from ad: 1204% or 12.04x Email Retargeting ==> We switch to MailChimp from Klaviyo for the Shoelace => Mailchimp integration. Shoelace has taught us to take advantage of our mailing list since customer tends to forget to visit our store after opening our newsletter. This ensures our customer are reminded to come back to us when the are on Facebook/Instagram.It’s really great how they automatically grab image assets our MailChimp account and serving the same thing on Facebook/Instagram Ad. This automation has saved our Creative team great amount of hours! We like to start our Shoelace email retargeting campaign 2 days after a newsletter is sent out. Our ROI has been really good with this campaign as this will make sure no stone is unturned! Black Friday 2016 MailChimp Campaign Total ad spend: $11,662.46 1 Day View/Click => Order Revenue: $72,312.37 Order count from ad: 774 ROI from ad: 520% or 5.2x