NerdyKeppie review for Shopify Audiences

Why are so many of the tools useful to the kind of small businesses that Shopify claims to exist to support paywalled behind the Plus plan at $2300/mo? Why can't I even pay a (reasonable, heh) monthly fee to have access to this at a smaller scale? Everything we've been waiting for in this latest Shopify release is gated behind the Plus plan. That's terrible.