Ovenbird Coffee review for Shopify Subscriptions

April 29, 2025

This app is a disappointing reflection of the current state of affairs at Shopify. Its rushed and careless release speaks volumes about the level of disregard the company has for its non–Shopify Plus merchants. It’s painfully clear that Shopify’s priorities lie almost exclusively with their high-paying enterprise clients, while the rest of us — small to mid-sized businesses — are treated as an afterthought. The most glaring issue? Merchants cannot even manage their subscriptions through the app. This isn’t an obscure oversight — it’s a fundamental feature. And let’s be honest: the developers are fully aware of this. These are not amateurs; they know what they’re doing. The omission is deliberate, or at best, dismissive. Will Shopify fix this? Highly unlikely. Why would they invest in improving a freebie app that doesn't generate revenue directly, especially when it's meant for the merchants they barely acknowledge? This app feels more like a checkbox on a roadmap than a genuinely useful tool. At the end of the day, this situation reinforces what many of us have felt for a long time: unless you’re paying for Shopify Plus, you’re not worth their time. This app isn’t just broken — it’s a symptom of a broader issue of neglect and misplaced priorities.