Shopify SimGym

March 28, 2026

Great idea but currently immature - I have run a sim on my live theme. Ai shoppers are not using my site's mega menu so many comments regarding discoverability are just plain wrong - it's even suggesting adding a mega menu lol. In other areas, it's misinterpreting a sign-up pop-up for cookie consent, not viewing my drawer style cart properly etc. It also uses daft language like pills and chips - just use plain English (preferably UK!). I use the Impulse theme so it's not as if I'm using a cheap and nasty baseline. I will continue to review the detailed analysis because I can already see one or two valid and actionable things, but because it cant be wholly trusted, I certainly wouldn't want to pay for these outputs. I'll pop back for another go in 6 to 12 months perhaps.

March 19, 2026

Creates an anomaly in your traffic in google analytics, including conversion tracking like add to carts and beginning checkout. Very frustrating that this distorts the analytics, this should be made clear. Also, I think this is only useful if you're making massive theme changes and comparing two very different user experiences.

Jan. 15, 2026

Since it’s a shopify app I expected it to be free. Maybe they will make it free after this early access.