Lincoln City Gifts review for Sherpas: Smart SEO

Nov. 10, 2025

After using this app for quite a while, I feel like I have experienced most of the good and the bad of the app. Overall, this app is very good for assisting you with your SEO on your Shopify store. I have a paid subscription and receive the monthly audits which are helpful. The current layout of the SEO Audit page is very intuitive and easy to use. You can look at various aspects of your store, such as pages, products, collections, etc. to see what needs to be improved. It is also broken into categories of Bad, Moderate, and Good, which helps me know what needs the most attention. I have reached out for service in the past and they were very helpful and professional. I feel like there are a couple of things that could improve. The first is that the app does not differentiate between pages that I have published to my online store vs. pages I only use in my POS system. It would be nice to be able to omit my products I only sell in store as they can make my SEO score seem lower because they don't have meta tags, descriptions, etc. The second improvement is that I would like to see a more comprehensive report on my paid audits, as I struggle to see which pages have been audited and which ones haven't. I have over 7,000 products in my store but only get 1,000 pages audited monthly. I am not sure if the monthly audit is covering a different 1,000 pages each month or not. I know some products that are not my website, but are in my POS, are audited as mentioned above. Overall this is very handy tool and has been a tremendous help in getting my page rankings up. I would definitely reccomend.