Naturally Wicked review for TikTok

Totally confused to be honest. Seems overly complex, much as Facebook ads did in the early days. We're one company, with one brand, and yet I can't keep count of how many accounts are required to send products to a single TikTok shop & single Tiktok account. We now have an account for Tiktok, another for Tiktok Shop, another for Tiktok business, and now a new one for Tiktok ads? Bewildered. And I've lost all interest. I'll look again in a few years when the Tiktok has streamlined its system and decided what it's doing.