Sculpd review for TikTok

Dec. 14, 2022

There are some BIG limitations of this app. Firstly (and most importantly), you can only link one Shopify Shop to an Ad Account - which causes big headaches if you've got multiple stores (for example, one per country). By contrast, Meta lets you connect multiple Stores to a catalogue and select which markets they are for; which is a far superior solution than having to make lots of catalogues and ad accounts. Secondly, there is no longer any support for TikTok Shop (i.e. users being able to buy directly inside the TikTok app). This integration was the only way that TTS made sense as a proposition, otherwise it's an incredibly manual and slow process and as a result it's not worth enabling. Again, this is a feature that Meta's Shopify app offers. Lastly, TikTok doesn't support Supplementary Feeds - so if you wanted to add any additional information (custom labels, alt images etc) then it all has to be directly added to your Shopify - as you won't be able to add any further info within TikTok. This is a feature that, once again, Meta (and Google) offer in their integrations. Hopefully they address these issues in the future, but in the meantime the app needs a lot of work to bring it into parity with their competitors.