Exquisite Aromas review for Winback: SMS Marketing
July 20, 2020
Winback SMS marketing is one of those apps that pays for itself and far beyond. If you don't install this app, you're simply leaving money on the table! With most email providers segmenting incoming emails into a "promotions" folder, email marketing is in decline. If you truly want to effectively recapture checkout abandoners or market to past customer, SMS marketing is the most direct way of doing so. Which Winback does all automatically. One of my top 5 favourite apps for my store.
Thank you Sam! I realized I forgot to reply to one of your questions in our email about abandoned browsers. The mobile popup gets triggered up to 60 seconds of looking at a product. So it's not like any visitor gets the discount. They have to be actively reading about the product for 60 seconds on their phone. And then with 2 quick taps, the shopper can get a discount code texted to them to buy the product they’re browsing. The reason this is so effective is that if they don't buy, the abandoned cart message sequence kicks in to remind them of the exact product they were looking at. But I understand if you don't want to use the abandoned browser feature if you don't want to give out discount codes. You can just stick with the abandoned checkouts like you have, and you'll continue to get great results :)
