Innovato Design review for Yotpo Email Marketing & SMS
May 30, 2024
BE CAREFUL - Abandoned Cart Reminders are not working if the abandoning customer is not a subscriber which is ABSURD! This is not a marketing email, it's a reminder! I tried to explain that to their support and ask them fix the automation flow for cart abandoning emails, but they still did nothing! Even Shopify Email app is allowing abandoned cart reminders to be send to non-subscribed abandoners, but not Yotpo. They think they know better.... It's like non-sending email confirmation with tracking because customer didn't click "subscribe to email marketing". :D Tried to explain that, no luck.
We appreciate your patience and understand your frustration. Our goal is to ensure that our practices not only comply with regulations but also support your business objectives effectively. To clarify, transactional triggers like Order Created, Shipped, and Delivered messages can be sent without subscribing because they provide essential updates. In contrast, Abandoned Checkout reminders are considered marketing communications because they are intended to drive purchases. As such, we require shopper consent to send these messages, which is crucial for maintaining legal compliance and protecting your business. We understand this may differ from other platforms, but it’s a measure to ensure long-term benefits by respecting customer preferences and trust. We are committed to helping you optimize your processes within these guidelines. Please let us know how we can support you further to achieve your goals. Your satisfaction is important to us, and we are here to assist in any way we can. Thank you for your continued partnership.
