Marcel Olsen review for AdScale AI Ads Meta/Google Ads
June 30, 2025
Misleading Performance Guarantees, No Accountability, and Disregard for EU Protections We joined AdScale after two onboarding calls with Daniel, where we were promised results within 2–3 weeks and a minimum 4× ROAS. Instead, we spent over €2,800 through their platform and saw only one attributed sale — despite using a stable, previously successful ad account with the same products, website, and creatives. We reported technical issues early in the campaign and received no meaningful response. There was an 11-day gap in communication, even after escalation was promised by their senior team. To this day, those problems remain unresolved. When we requested a refund, AdScale acknowledged that the service did not meet expectations, but refused to accept any commercial responsibility. They repeatedly cited internal policy and the fact that ad spend was paid to Google/Meta — ignoring the role their system played in mismanaging those funds. What’s especially concerning is that while AdScale has an office in the Netherlands and clearly targets EU-based customers, they appear to disregard EU commercial law obligations. Instead, they rely on internal policy and the fact that their headquarters are in Israel as a way to sidestep accountability. This use of jurisdictional loopholes to avoid offering refunds or proper redress raises serious concerns. Many of the 5-star reviews on their platform appear to reflect early onboarding impressions, not long-term outcomes. In contrast, our experience aligns closely with several well-documented negative reviews — poor performance, lack of support, and refusal to take responsibility. We strongly advise caution. If your campaigns underperform or something goes wrong, you’ll be ignored, and AdScale will offer free platform credits rather than resolving the issue or acknowledging fault. That’s not acceptable for a business-facing tool handling serious ad budgets.
Hi, Thank you for taking the time to share your experience. We’re sorry to hear that your expectations were not met and appreciate the opportunity to clarify several important points: 1. Performance Expectations & ROAS Claims AdScale does not promise guaranteed results. During your onboarding, we shared the average ROAS seen by new clients in their first month (around 4×), clearly stating that results vary significantly based on factors such as: -Product-market fit and pricing -Website UX and conversion flow -Competitive landscape -Creative effectiveness -Traffic quality and campaign structure Your campaign ran for only 22 days — a time frame that is generally too short to evaluate performance or allow the platform's optimization algorithms to adapt fully. 2. Technical Issues & Attribution Gaps You raised concerns regarding reporting discrepancies. These were addressed by our support team, including guidance related to Shopify's updated checkout flow and the importance of placing tracking scripts in the customer events section to ensure accurate attribution. While certain purchases were not displayed in the AdScale dashboard due to script placement, we demonstrated that conversions occurred and were attributed to your campaigns directly within Google and Meta platforms. 3. Traffic & Optimization Despite the reporting gap in our dashboard, your ad spend did generate meaningful traffic. Our system uses real-time signals from multiple sources, including Meta conversions and upper-funnel actions like product views and add-to-carts, to drive continuous campaign optimization. 4. Refund Policy & Accountability We understand your disappointment. However, the ad spend was executed as directed and generated platform-verified results. As such, we did not find a basis for refunding media spend, particularly as the funds were paid directly to Google and Meta. Our internal policy aligns with standard industry practices in this regard. That said, we regret that your support experience did not meet expectations. Our team followed up and extended platform credits as a gesture of goodwill, and we remain available to resolve any outstanding concerns. 5. Jurisdiction and EU Customer Support AdScale serves EU-based clients with full respect for applicable commercial law. While our headquarters are in Israel, we operate globally and do not use jurisdiction as a means to avoid responsibility. We strive to be transparent, responsive, and fair in all cases. 6. Reviews and Long-Term Performance The majority of our 5-star reviews reflect the long-term experience of businesses who use AdScale for months and beyond. While early onboarding feedback is important, sustained results and continued support are at the core of our service. We hope this clarifies our position. We welcome any further discussion and genuinely wish your business success, whether with us or any future partner. Sincerely, The AdScale Team
AdScale: AI Facebook Ads & Google Ads for Shopify Stores